Meat alternatives are an as yet underdeveloped but very promising category: according to a new study, this segment could make up for ten precent of the worldwide meat market within ten years, meaning a turnover of 125 billion euros - ten times what it is today.
» Read more
At Tesco, real meat and meat substitutes will now be found side by side. The British supermarket chain has noticed that vegan is the biggest food trend of the decade, so they're launching a new meat counter where the two can be found next to each other.
» Read more
Nestlé will be launching vegetarian burgers that could pass for the real deal in order to compete with the popular Impossible and Beyond burgers. However, the agricultural committee of the European Parliament believes they should be called by a different name.
To stop global warming, we all have to eat less - far less - meat. A new international study presents us with a hard choice: either the food industry has to become more sustainable, or we destroy the planet.
Consumers are ready, the technology is rapidly advancing and investors see the potential: meat replacement turnover will reach 4.2 billion euro worldwide by 2020. The major multinationals are now also on board.
Out all the Western European countries, Belgium is the one where meat consumption has dropped the fastest. Between 2012 and 2016, Belgian meat consumption has dropped by 16.7 %, compared to a mere 1.4 % in the rest of the European Union.
The European Commission will create a legal framework for vegetarian and vegan food. Manufacturers who want to label their products as “vegetarian” will have to abide by certain rules in the future.
Aoste is the first charcuterie brand in Belgium to offer consumers the choice between meat or a vegetarian option. With this move, it wants to target an increasing group of flexitarians.
Meat alternatives are becoming increasingly popular thanks to an increased health awareness. Most meat replacements however are of inferior quality, Quorn CEO Kevin Brennan said.
Coop opened its first Karma store in the Zug train station, south of Zurich. The store (and formula) is named after its vegetarian private label, which is obviously very present in the store’s product range.
Food producing giant Unilever has agreed to a new collaboration with the European Vegetarian Union, meaning it will apply the V label on about 500 items, indicating these items are suitable for vegetarians.