Is this the future of fashion boutiques: an empty store, with only a code that customers can scan with their smartphones to gain access to a virtual store in augmented reality? Lego Wear and Snapchat are experimenting with the concept.
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Beauty product subscription service Birckbox is trialing whether it can do its customer service through Snapchat. Customers have to use the app's video and voice calling features.
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French cosmetics firm L'Oréal has sponsored a filter on social media app Snapchat. The filter gives users a chance to apply Infallible Silkissime eyeliner on their own pictures.
British fashion brand Burberry will add a Snapcode to its products. a QR code that should lure customers to Snapchat and particularly to its own brand channel on Snapchat Discover.
Snapchat users can buy things from inside the app soon according to Snapchat board member Joanna Coles. No fixed date was revealed however.
British fashion label Burberry has posted images of a new campaign, live on Instagram. It were campaign pictures and pictures from behind the scenes, all revolving around the Brit perfume.