As a result of the Covid-19 crisis, Rituals has had to (temporarily) completely change its plans for the future. The company is investing heavily in digitisation and personalisation and hopes to benefit once the crisis is over.
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Belgian Olivier Van den Bossche, who has been working for Metro since 2017, will lead operations at international lifestyle retailer Rituals from 1 January.
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In Amsterdam, lifestyle brand Rituals has opened a first flagship store that adds new services and products in a unique world of experience. If the concept is successful, branches in more capitals will follow.
Dutch cosmetics chain Rituals had hoped to reach a turnover of a billion euros this year, but Covid-19 decided otherwise. The new aim: avoid a turnover drop.
Dutch retailer Rituals is going to close some of its stores in the United States and focus more on online, because Americans are "more digital-minded".
Cosmetics chain Rituals plans to open hundreds of new stores over the coming years, to reach 1,040 stores by the end of 2021. The average surface area of the shops is also set to increase considerably.
Over 750 retailers have chosen Dutch chain Rituals to be their Retailer of the year 2018 at this year's RetailDetail Night. Other highlights included professor Gino Van Ossel's review of the retail year.