Google is experimenting with shopping links underneath videos on its platform YouTube. The internet giant is looking for new sources of revenue due to the growing competition in advertising from Amazon.
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Belgium makes its laws on alcohol advertisement stricter: the Federal Public Service Health will be included in complaint procedures and failure to follow the rules can result in a 10,000 euro fine.
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Google Images is receiving an extra layer: the search engine has started a test in the United States in which it becomes a web shop, as it adds price information and a shopping link to its images.
Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.
Food watchdog organisation Foodwatch France asked Coca-Cola European Partners to no longer focus its Capri-Sun drink’s marketing on children. It feels the drink is not healthy for children at all.
British chain Sainsbury’s has launched a new ad campaign which changes its images depending on the weather. This will give commuters an ad that always features clothing fitting the weather at that time.
Fashion company Zara has upset quite a few people with its newest marketing campaign, focused on "curves". The campaign has the tagline "Love your curves", but the two women displayed barely have any.
Pokèmon GO is currently a worldwide hype and developer Niantic aims to take full advantage, by adding sponsored locations. Retailers hope they can get more visitors from the app.
Unilever has promised it will no longer use sexist ads in the future, after a study demonstrated only 2 % of ads displayed intelligent women.