private label

Amazon brings its private labels to Europe

Food

Amazon brings its private labels to Europe

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

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Private label on the road to permanent sophistication

Food

Private label on the road to permanent sophistication

Looking at the sheer amount of companies exhibiting at the 2017 PLMA Trade Show in Amsterdam, private label must be thriving in Europe. Most notably, private label has shed its price image (partly) and more sophisticated concepts have been launched. 

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Amazon seduces foodies with Wickedly Prime

Food

Amazon seduces foodies with Wickedly Prime

Amazon emphasized its major food ambitions with a new range of private label products: Wickedly Prime particularly targets 'foodies'.

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Budget brands are losing their fight against hard discount

Retail report

Budget brands are losing their fight against hard discount

Budget private labels are not the right strategy to fight off hard discounters, according to the International Private Label Consult (IPLC). Their inferior quality damages a supermarket's brand image and its margins are dwindling.

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Amazon already launched several private fashion labels

m-Tail

Amazon already launched several private fashion labels

Without anyone knowing, online retailer Amazon launched several of its private fahion labels. The company has been trying to build a team that should handle its own fashion labels, but it now seems several of those have already been found online.

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