private label

Food

Carrefour gives its private label a makeover

At the end-of-year fair Carrefour Belgium showed the renewed look of its own brand. New packaging and sub-brands should make the products easier to find and more recognisable on the shelf.

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Food

"Private label innovates faster than big brands"

Large mainstream retailers can’t find an adequate answer to the power of hard discounters, multinationals see the value of their brands decrease: private label is causing a true revolution, says expert Koen de Jong of IPLC.

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Food

Amazon brings its private labels to Europe

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more.

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Food

Private label on the road to permanent sophistication

Looking at the sheer amount of companies exhibiting at the 2017 PLMA Trade Show in Amsterdam, private label must be thriving in Europe. Most notably, private label has shed its price image (partly) and more sophisticated concepts have been launched.

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Food

Amazon seduces foodies with Wickedly Prime

Amazon emphasized its major food ambitions with a new range of private label products: Wickedly Prime particularly targets 'foodies'.

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Retail report

Budget brands are losing their fight against hard discount

Budget private labels are not the right strategy to fight off hard discounters, according to the International Private Label Consult (IPLC). Their inferior quality damages a supermarket's brand image and its margins are dwindling.

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m-Tail

Amazon already launched several private fashion labels

Without anyone knowing, online retailer Amazon launched several of its private fahion labels. The company has been trying to build a team that should handle its own fashion labels, but it now seems several of those have already been found online.

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