Unilever wants to achieve a turnover of at least 1 billion euro within five to seven years with vegetable alternatives to meat and dairy. The multinational expects an explosive growth of the market.
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Meat and dairy are past their peak: vegetable alternatives will reach a turnover of 7.5 billion euro on the European market in 2025, ING calculated. Yet meat substitutes will not outperform the meat market yet.
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With the opening of a new research centre, Nestlé reinforces its ambitions to innovate even faster with sustainable dairy products and plant-based alternatives.
Danone is most famous for its dairy products, but is looking towards the future with a keen eye on plant-based products: "The future is flexitarian!"
French dairy giant Danone has launched a 'Plant-Based Acceleration Unit', which should push its plant-based turnover from two to five billion euros by 2025.
Is Impossible Foods considering an IPO? The manufacturer of the plant-based Impossible Burger, is certainly in talks with investors about a new capital round...
Today, Burger King has started serving vegetarian Whoppers in 25 countries, including Belgium and the Netherlands. To do so, the fast-food chain has appointed Unilever subsidiary "De Vegetarische Slager" (The Vegetarian Butcher) as its supplier.
Fast food chain Burger King is going to bring two plant-based burgers to market throughout Europe: the 'Rebel Whopper' and the 'Rebel Chicken King'.
Kentucky Fried Chicken has started a collaboration with Beyond Meat in order to create plant-based 'chicken nuggets' and 'chicken wings'. Almost all major fast-food chains have now developed a taste for meat substitutions.
Beyond Meat, a pioneer in ‘meaty’ plant-based products, is looking for new money: after a quarter of strong growth but with increasing losses, the American food brand brings new shares to the stock market.
At Tesco, real meat and meat substitutes will now be found side by side. The British supermarket chain has noticed that vegan is the biggest food trend of the decade, so they're launching a new meat counter where the two can be found next to each other.
Nestlé will be launching vegetarian burgers that could pass for the real deal in order to compete with the popular Impossible and Beyond burgers. However, the agricultural committee of the European Parliament believes they should be called by a different name.
Plant-based food is on the rise – even in the United States, where 48 % aims to eat more plant-based food. Consumers do prefer that term to vegan food, which sounds too strict and negative.
Consumers are ready, the technology is rapidly advancing and investors see the potential: meat replacement turnover will reach 4.2 billion euro worldwide by 2020. The major multinationals are now also on board.
Are vegans a growing group of consumers that need to be considered? Do supermarkets need vegan store formulas or sections? In any case, some careful attempts are made towards this trendy market.