Picnic

Retailers often make their omnichannel models needlessly complicated and expensive. The problem is they start from the wrong assumptions. In his newest book, retail professor Gino Van Ossel makes a case for pragmatism.

Picnic's co-founder Michiel Muller has confirmed earlier rumours that his Dutch online supermarket was trialing in Germany. He added that the trials were done under the brand name Sprinter.

If co-founder Joris Beckers is to be believed, Dutch online supermarket Picnic will do to the food industry what Zalando did to fashion. He will elaborately talk about his vision for the new shape of grocery shopping at the RetailDetail Congress, on 28 April.