Picnic

It will not be easy for food retailers to beat the record figures they recorded in the corona year 2020, but in any case, the pandemic has amplified some trends that will determine the food sector this year and in the years to come. An analysis.

In five years' time, Picnic wants to be a major international player. A new purchasing alliance with German market leader Edeka and the launch of its own private label should make that possible: France and the United Kingdom are already in sight.

Dutch online-only supermarkt Picnic has almost tripled its turnover in 2018, while at the same time reducing its net loss. With recently raised new capital, the company is looking for further growth in the near future.

Dutch online supermarket Picnic has raised 250 million euros to build an automated distribution centre, that should be able to provide 150,000 families with groceries every week.

The price gap between major brands and private labels is growing in Dutch supermarkets. Chains are also increasingly using localised prices, making general comparisons difficult. Online supermarket Picnic seems to be the overall winner of a price comparison by the Consumers' Union.

Retailers often make their omnichannel models needlessly complicated and expensive. The problem is they start from the wrong assumptions. In his newest book, retail professor Gino Van Ossel makes a case for pragmatism.

Picnic's co-founder Michiel Muller has confirmed earlier rumours that his Dutch online supermarket was trialing in Germany. He added that the trials were done under the brand name Sprinter.