Albert Heijn is no longer just a supermarket chain, but a "food technology company". As far as chief executive Marit van Egmond is concerned, digitisation can go even faster: goodbye tills and hello far-reaching personalisation.
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In France, Carrefour launches a new personalised solution that recommends products to customers based on an individual profile with their food preferences and allergies. The retailer wants to roll out the tool to other countries as well.
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Belgian supermarket chain Delhaize is replacing its loyalty card with an app that gives customers personalised discounts. In this way, the chain strengthens its healthy image and sharpens price perception, without getting bogged down in a price war.
Google is fast becoming an online department store: in the United States, the company has launched the newest version of Google Shopping, including direct checkout and strong personalisation.
How do you combine digitisation, hyper-personalisation and wellness? Shiseido puts them together, blending them into a new, luxurious subscription formula.
As part of its quest to pursue customisable food, the Mars concern has bought Foodspring: the German manufacturer of sports food has been acquired by Mars Edge, a division of Mars looking to innovate in the field of healthy and personalised food products.
McDonald's has made its largest acquisition in 20 years. The restaurant chain buys technology company Dynamic Yield, which is able to personalize menus thanks to artificial intelligence.
Hugo Boss has given Antwerp a first for the Benelux: the German suit chain's renovated store in Belgium's prime shopping city features a 'made to measure' service.
In the intense struggle for the customers' favour, Carrefour Belgium has presented a new service - featuring personal shoppers, delivery within 90 minutes and an app that can be expanded into a market place.
An astonishing 600 Zalando employees are working on artificial intelligence. The online fashion retailer hopes to fully personalize its shopping environment, with a custom-fit product range for every customer within eighteen months.