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The success of big international e-commerce platforms has created a new type of buyer. Specialised companies are hunting for interesting webshops to take over based on their success on those platforms. After a few years, the webshops often reach a plateau, a moment when they have to decide on major investments for further growth.

If a European player - as opposed to, for example, Canada's Couche-Tard - were to present itself as a prospective buyer of French supermarket group Carrefour, France would probably be inclined to accept the deal. That is what Secretary of State for European Affairs Clément Beaune has stated.