Consumers have spent more money on their groceries over the past quarter, as prices have risen. Retailers and manufacturers will need to increase their focus on marketing and promotions in order to maintain demand.
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Europeans spent 2.3 % more for everyday groceries in the final quarter of 2018 than in that of 2017. In the third quarter, growth was still + 3.8 %. Discounters are also experiencing a slowdown.
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In the fourth quarter of 2017, European consumers spent an additional 4.4 % on groceries, the highest increase since 2012. Benelux volumes are under pressure though.
Sports nutrition, most geared towards 'muscle men', is slowly evolving into a market with a broader appeal. This opens opportunities for traditional retailers, provided they develop a category management approach for this relatively young market.
European consumer spending on food, drinks and care products barely grew 0.2 % in the first quarter of 2017. A late Easter had something to do with that, but the continued low inflation numbers also had their effect.
During the first quarter of 2016, European FMCG (fast-moving consumer goods) experienced their slowest price growth in 6 years' time according to Nielsen's report.