Ahold Delhaize is having talks with its major name brand suppliers about an integration bonus and new purchase conditions that would work retroactively.
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Ahold and Delhaize supplier are asked to discuss harmonized purchase conditions, as the merger company seeks to generate money out of the deal.
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Local FMCG (fast-moving consumer goods) brands are growing faster than their multinational competitors. Coca-Cola is still the most popular brand in the world, but Colgate is the only one with a worldwide market penetration exceeding 50 %.
European food retailers are facing three radical changes: hypermarkets are under a lot of pressure, discounters are surging and eCommerce's growth is speeding up. Name brands have to act quickly to guarantee their future existence, according to a Bain & Company report.
As one of the last major brand manufacturers, Unilever has now also entered Aldi's German product range: from now on, both Aldi Nord and Aldi Süd will have items from amongst others Knorr and Magnum for sale.
Aldi Süd has added an increasing number of name brands to its product range. After it had introduced Lenor, Coca-Cola and Leerdammer (among others), it will now add Wagner Pizza, Head & Shoulders and Pampers.