Fashion
Massimo Dutti, an Inditex subsidiary, has implemented a new augmented reality function in its app: a virtual shoe fitting room.
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Despite the major impact of the corona pandemic, Inditex returned to profitability in the second quarter. Online growth is particularly strong and the retailer is taking further steps in its digital transformation.
Massimo Dutti has launched its last kids collection: its parent company Inditex wants to concentrate all its children's fashion at the Zara brand.
Inditex, the holding company of Zara, Massimo Dutti and Pull&Bear, has seen both its turnover and profit rise in 2018, as online sales went up and investments in technology were fruitful.
Spanish fashion group Inditex experienced a strong first quarter, with a 14 % turnover increase to 5.569 billion euro and an 18 % profit increase to 654 million euro.
