marketing

Coca-Cola is launching a new global brand philosophy and platform targeting young people and bridging the gap with the virtual world of gamers. Even the logo is getting a new twist.

Luxury brand Bottega Veneta, part of Kering, is quitting social media and launching its own digital magazine. However, this does not mean that the accessory brand will completely disappear from the 'socials'.

At the Delvaux head office, a well-known dilemma in the luxury sector flares up: are discounts and platforms an option, or should exclusivity take precedence? The quarrel even threatens to lead to a reorganisation.

Online fashion platform Zalando is increasing its focus on the luxury segment: its premium category will be rebranded 'Designer' and increasing its range with new brands. In doing so, the retailer aims to increase its sales threefold.

The 'Stop Hate for Profit' movement is gaining momentum quickly: following The North Face's example, big names such as Starbucks, Unilever and Coca-Cola are now all taking a break from advertising on Facebook. In the meantime, the social network says it is taking measures against hateful content.

Ikea has turned its latest catalogue into an audio-book and put it on Spotify. The goal of that campaign is to draw attention to the digital version of the catalogue.

The North Face is looking to turn Earth Day, which is celebrated on 22 April, into an official public holiday. To lend added weight to its aspirations, the outdoor brand is set to keep its 113 stores in the United States closed on the day, to enable all workers and customers to “disconnect”.