Furniture
Ikea has turned its latest catalogue into an audio-book and put it on Spotify. The goal of that campaign is to draw attention to the digital version of the catalogue.
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Food
With the remarkable slogan "Don't buy Coca-Cola if you don't help us recycle", the soft drink producer pushes more consumers into recycling the packages. The campaign is first launched in Belgium.
Fashion
The North Face is looking to turn Earth Day, which is celebrated on 22 April, into an official public holiday. To lend added weight to its aspirations, the outdoor brand is set to keep its 113 stores in the United States closed on the day, to enable all workers and customers to “disconnect”.
Electronics
Virtual and augmented reality make shoppers more inclined to buy things, a new Belgian PhD study shows. “VR and AR fill in the gaps of traditional marketing”, the University of Brussels study finds.
General
Google Images is receiving an extra layer: the search engine has started a test in the United States in which it becomes a web shop, as it adds price information and a shopping link to its images.
Aldi has started its biggest marketing campaign yet in Belgium. For the first time, the German discounter comes out all guns blazing to highlight a string of positive results in quality comparisons.
German discounter Lidl managed to grab the attention at the Amsterdam Fashion Week, where former top model Heidi Klum presented her fifth collection for the discounter. However, it was rather with the socks that Lidl put in the goodie bags that the retailer got all the attention.
H&M subsidiary Monki will collaborate with ‘influencers’: the fashion label will launch a global program for social media figures, who can earn money if they sell clothing.
AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.
Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.
Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.
m-Tail
Brian Monahan, who took care of Walmart's online marketing for years, will join Pinterest as its "chief vertical strategy". His goal is to help the social network become "top of mind" with business branches that are barely present on Pinterest.
Taste, price and convenience are no longer the only factors that decide the purchase of food and drinks. An increasing number of shoppers also factor in other things, like health, safety, social impact, experience, ...
Cosmetics
Axe, Unilever's successful men's cosmetics brand, will change its marketing approach. Farewell macho clichés and say hello to the most diverse shapes of manliness. Social media reactions are overwhelming.
