In order to become a global brand, Lotus Bakeries is replacing the name ‘speculoos’ on its packaging with the more international brand Biscoff. A decision that the company quickly had to nuance after a small media storm in its Belgian home market...
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Belgian Lotus Bakeries keeps on growing: later this year, the company will be opening a factory in the United States. It is a historical step for the company: for the first time, Lotus will be making speculoos abroad.
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Belgian biscuit producer Lotus Bakeries has acquired British Kiddylicious, which produces snacks and meals for babies, toddlers and pre-schoolers. With this acquisition, the Belgian brand continues to build a more healthy image.
Lotus Bakeries managed to set another record in 2017, after it had surpassed the 500 million euro milestone for the first time in 2016. This time around, turnover grew another three percent.
Despite a weaker British pound, Belgian cookie manufacturer Lotus Bakeries managed a 1 % turnover increase in the first half of 2017. A record growth in 2016 did provide a difficult base for comparison, but it succeeded.
Several waffles have been taken off of French shelves because they contain eggs that may have been contaminated with fipronil.
Cookie manufacturer Lotus Bakeries' past year was a good one. The Belgian company's profit and turnover grew a lot, mostly thanks to the sales growth outside of Europe.