In an effort to turn the tide, Kraft Heinz's new CEO Miguel Patricio intends to pursue creative marketing. To that end, he returns to the company's primary flagship product: ketchup.
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Kraft Heinz will have to review its accounts of the past few years, in the wake of a number of reports that some employees may have been tinkering with the accounting.
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Kraft Heinz CEO Bernardo Hees is to step down on 30 June after a difficult time for the FMCG producer. He will be replaced by Miguel Patricio, currently Chief Marketing Officer at AB InBev.
Large mainstream retailers can’t find an adequate answer to the power of hard discounters, multinationals see the value of their brands decrease: private label is causing a true revolution, says expert Koen de Jong of IPLC.
Food manufacturer Kraft Heinz is having a miserable time: a billion dollar net loss is coinciding with a investigation into the company's accounting and a German boycott. Shareholders did not take kindly to the matter.
Both Nestlé and Kraft Heinz have just announced new research and development investments. The major brand manufacturers are feeling the heat from innovative start-ups and want to speed up.
Alexandre Van Damme, a major AB InBev shareholder and one of Belgium’s richest pepole, has been tapped to become Warren Buffett’s replacement at the head of American food group Kraft Heinz.
American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.
American Kraft Heinz achieved a small 0.7 % turnover growth in the third quarter, mainly because a strong European turnover surge (+ 7 %).
There are rumours that Kraft Heinz will target Danone after it failed to acquire Unilever. However, analysts feel the water between both companies may still be too deep.
American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.
Food company Kraft Heinz’ second quarter like-for-like turnover dropped slightly, but the American company did manage to seriously enhance its profitability.
According to research firm Susquehanna, we may very well see a hostile Unilever take-over bid from Kraft Heinz soon, after the company recently rejected a normal bid.
Food company Kraft Heinz has had an awful first quarter, with turnover and net profit both dropping compared to the year before. It is Kraft Heinz’ fifth straight quarter with lower turnover.
American food group Kraft Heinz has pledged to invest 200 million dollars (185 million euro) into sustainability efforts, greatly expanding its corporate social responsibility program.
Unilever's board is apparently in turmoil, split over how to go forward. The British shareholders would like to focus on shareholders' value, while the Dutch prefer a sustainable, steady course for the future.