Kraft Heinz

With the end of the pandemic in sight, FMCG sales records are also coming to an end: the days of toilet paper hoarding seem to be behind us, although we're starting to crave lipstick and snacks on the go again.

What will 2020 bring for the retail sector? Growing tensions between retailers and their suppliers, fears EuroCommerce director-general Christian Verschueren. He hopes that the new European Commission will put a strong stop to increasing protectionism.

Kraft Heinz will have to review its accounts of the past few years, in the wake of a number of reports that some employees may have been tinkering with the accounting.

Large mainstream retailers can’t find an adequate answer to the power of hard discounters, multinationals see the value of their brands decrease: private label is causing a true revolution, says expert Koen de Jong of IPLC.

Both Nestlé and Kraft Heinz have just announced new research and development investments. The major brand manufacturers are feeling the heat from innovative start-ups and want to speed up.

American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

There are rumours that Kraft Heinz will target Danone after it failed to acquire Unilever. However, analysts feel the water between both companies may still be too deep.