Jumbo

Dutch supermarket chain Jumbo is opening a Belgian head office in Brasschaat, near Antwerp. The retailer is leasing 530 sqm of office space in preparation for its Belgian expansion.

Due to the shift towards home delivery, traditional supermarkets will soon be in serious trouble, Nils Van Dam of Duval Union Consulting predicts. He estimates between 30 to 40 % of supermarkets will have to close in the coming decade, due to a lack of revenue.

The Dutch Jumbo group has achieved a 9.6 % turnover growth in 2018 as its restaurant chain La Place and supermarket chain Emté had strong years. In the last quarter of 2019 the group's main and eponymous supermarket chain will open its first Belgian stores.

The announced arrival of Dutch chain Jumbo in Belgium will shake things up quite a bit. Market leader Colruyt will be forced to adopt a more up-market store concept, while Delhaize may be forced to rebrand (some of) its supermarkets to its sister chain Albert Heijn, a new report predicts.

Dutch supermarket chain Jumbo will come to Belgium with its largest store concept 'Foodmarkt', revealed CEO Frits van Eerd at a presentation for Jumbo entrepreneurs. The concept mixes a supermarket with a restaurant. An up-market concept may mean Jumbo would target (Ahold) Delhaize rather than Colruyt.

As a side dish to the release of its financial results this week, Dutch supermarket chain Jumbo finally admitted to having secured its first locations in Belgium. Due to launch next year, which challenges will Jumbo's Belgian stores face?

Dutch supermarket chain Jumbo has made another important step towards its expansion in Belgium: it has founded the company "bvba Jumbo Belgium".