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Unilever, the multinational that owns ice cream brands such as Magnum, will no longer target children under 12 on traditional and social media. The measure follows alarming reports from organisations such as the World Health Organisation regarding childhood obesity.

FMCG manufacturer Unilever hasn't managed to achieve its expectations for the past quarter: due to the incessant rain in Europe, turnover increased by 3.3% while analysts had predicted 3.7% growth.

Italian Ferrero has struck a deal with Unilever to create Kinder ice cream. Unilever already has plenty of experience in that area, with Magnum as one of its most iconic brands.