Even though 2020 was a record-breaking year for many food retailers, the coronavirus pandemic made a lasting impression on food retail. McKinsey and EuroCommerce identify three major trends at work that are forcing supermarkets to adopt new strategies and innovate.
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It will not be easy for food retailers to beat the record figures they recorded in the corona year 2020, but in any case, the pandemic has amplified some trends that will determine the food sector this year and in the years to come. An analysis.
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British Prime Minister Boris Johnsons launches an assault on obesity: he wants to ban promotions for unhealthy food in supermarkets. The corona crisis has strengthened his conviction, he says.
The French health app Yuka is quickly becoming popular in Belgium, with many consumers often following its advice. Consequently, large companies are starting to adjust the composition of their products in order to achieve a better 'Yuka score'.
Neighbourhood stores and convenience stores often display unhealthy snacks and sugar-rich beverages in an all-too prominent way, according to a British study. Health organisations have met the challenge of developing a more balanced store layout.
European spirit producers will start mentioning the number of calories in their drinks on their packaging. Officially, alcoholic beverages are exempt from this European regulation. This non-binding agreement does also not apply to wine and beer.
Belgium makes its laws on alcohol advertisement stricter: the Federal Public Service Health will be included in complaint procedures and failure to follow the rules can result in a 10,000 euro fine.
Dunkin' Donuts is renaming itself to simply Dunkin': the (former) donut chain has removed the circular pastry out of its name in order to show it has widened its product range.
Nutritional labels are often unclear to consumers, but Nutri-score does help people to reduce the portions of less healthy products, a recent scientific study claims.
With margins under pressure in the stagnating food market, Nestlé is investing heavily in healthy food. In Japan, the food multinational is even testing the possibilities of a diet plan based on genetic information.
The Dutch government wants to reduce taxes on water and sugar-free soft drinks, making them cheaper for consumers. At the same time, it wants to discourage the sale of alcohol and junk food, in the struggle against obesity.
British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.
Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.
Food company Mars has decided to pull out of the Evolved Nutrition Label”, a health label it helped create itself and which was an industry initiative.
German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.