2019 restored hope for French sports chain Decathlon, after a disappointing 2018: turnover increased by 9 % to 12.4 billion euros. However, there is no mention of the profit (which had deteriorated enormously in 2018).
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Early next year, French sporting goods retailer Decathlon will open its first store in Luxembourg. The chosen location is the capital's prestigious shopping centre Royal-Hamilius. It will be a tiny, premium city centre store that focuses on service.
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French sports chain Decathlon has acquired Dutch hockey brand Dita from All Weather Sports. The former owner will retain control over the distribution of Dita products to hockey specialist stores.
French sports retailer Decathlon is introducing registerless shopping in its Dutch stores, through a mobile scanning app that allows customers to scan and pay for their items while shopping, eliminating the need for checkout queues.
French sports chain Decathlon has opened a store of 4300 sqm in Emeryville, near San Francisco: for the French retailer this is a return to the United States after twelve years of absence.
Decathlon will be opening a new warehouse for the Dutch market. Previously, orders in the Netherlands were delivered from Belgium, but the sports chain is changing that procedure. The warehouse will open in Tilburg.
Decathlon has just opened its first store in Japan. The sports chain has been preparing this for years because there is much at stake.
Decathlon has opened a lab store in Singapore in order to test innovations like internet-connected mirrors, a mobile payment app and a fast transport system for online orders.
Decathlon, which currently operates fourteen sports stores in the Netherlands, plans to double the number of stores in the long term. The French group targets both city shops and peripheral stores, evenly distributed.
French Decathlon has acquired Swiss sports store chain Athleticum from Maus Frères, who in return receive a minority stake in Decathlon Switzerland and an undisclosed fee.
Decathlon passed the 10 billion euro milestone for the first time in 2016. Thanks to a strong international expansion, it now surpassed the 11 billion euro mark.
French sports chain Decathlon has decided to return to North America: it will open a store in San Francisco this year and one near Montreal (Canada) early next year.
Sports chain Decathlon presented itself with a beautiful anniversary gift, celebrating its 40th anniversary by surpassing the 10 billion euro turnover threshold for the first time ever, thanks to its international expansion.