Parent company Selfridges is helping De Bijenkorf to get through the corona crisis. The Dutch department store chain gets an additional credit line of 44 million euros.
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No one knows how they will pronounce it, but from now on French consumers can also shop online at De Bijenkorf. Following the launch of a French-speaking Belgian webshop, the department store chain is now attacking France.
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De Bijenkorf's French-language webshop is now online: the Dutch department store chain first wants to serve customers in Brussels and Wallonia, before attacking France and Austria.
The Covid crisis has hit certain department stores very hard: can they recover - and, if so, how? The book The Future of Department Stores sheds some light through own analysis and interviews with icons from the sector.
(update) Dutch chain De Bijenkorf has confirmed it will create a French language version of its web shop to cater to France and the southern part of Belgium. Moreover, the company's German web shop will start delivering to Austria as well.
Large flagship stores continue to distinguish themselves through their unique experience and local anchoring, according to former Kaufhof leader Olivier Van den Bossche. Department stores might also take on the role of omni-channel hubs in the future.
De Bijenkorf aims for a wow effect and wants to adds luxury, but wants to remain accessible: a balancing act where every detail matters. This also applies to the web shop, because the most valuable customer shops both offline and online.