With the remarkable slogan "Don't buy Coca-Cola if you don't help us recycle", the soft drink producer pushes more consumers into recycling the packages. The campaign is first launched in Belgium.
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Coca-Cola, Colgate and Maggi remain the biggest consumer brands in the world. It is becoming increasingly difficult for FMCG brands to grow: the key is to focus on penetration and not to forget older consumers.
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Coca-Cola has announced the launch of Coca-Cola Energy. It's the first time the soft drink manufacturer releases an energy drink under the flagship label of Coca-Cola itself.
Big names such as Procter & Gamble, Unilever, Nestlé, Coca-Cola and Carrefour have started a trial project of collecting empty packaging at their consumers' homes for re-use. They want to reduce waste and create a circular working system.
Coca-Cola is closing two of its five distribution centres in Belgium next year, putting 132 jobs at risk. A new legal entity should streamline operations and allow the company to remain competitive.
Coca-Cola is taking over French fruit juice manufacturer Tropico, in order to accelerate the diversification of its portfolio: Coca-Cola is looking to become an important player on the market for non-sparkling soft drinks.
Coca-Cola and PepsiCo seem to be engaged in a race to make themselves less and less dependant on sugary drinks. Just days after Pepsi spent a record amount on Sodastream, Coca-Cola paid 4.4 billion euro for the world's second largest coffee chain Costa.
Coca-Cola has had a strong second quarter, thanks to a growing focus on healthier soft drinks. Its new ice tea brand Fuze Tea is catching on and Coca-Cola Zero is doing well too.
Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.
Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.
Coca-Cola’s first quarter turnover dropped 16 %, but that is still better than expected for the soda manufacturer. Coca-Cola increased turnover 5 % on its own, partially thanks to its sugar-free soda relaunch.
French supermarket chain group E. Leclerc and Coca-Cola are not seeing eye to eye at the moment: the discounter refuses to accept Coca-Cola’s price increases for 2018, which has left several stores without the American drinks for several weeks.
Turnover for Coca-Cola European Partners, the soda manufacturer’s European division, soared above 11 billion euro in 2017. Its profit also spiked compared to the year before.
Many people consider Coca-Cola’s Christmas ad to signal the start of the holiday season. However, this time around, Greenpeace created a parody to highlight the pollution at the hands of the soda manufacturer.
Drinks manufacturer Coca-Cola managed to beat analysts' expectations, despite its third quarter turnover dropping 15 %. In contrast, like-for-like turnover and net profit grew, because of price increases and cost reductions.
Coca-Cola’s labour unions are not happy with the announced job cuts from last week and have threatened to strike.