Unilever wants to achieve a turnover of at least 1 billion euro within five to seven years with vegetable alternatives to meat and dairy. The multinational expects an explosive growth of the market.
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The deal with Unilever at the end of 2018 has been lucrative for The Vegetarian Butcher. The founder, Jaap Korteweg, who is now a consultant, expects the company to annually double its turnover in the coming years.
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Today, Burger King has started serving vegetarian Whoppers in 25 countries, including Belgium and the Netherlands. To do so, the fast-food chain has appointed Unilever subsidiary "De Vegetarische Slager" (The Vegetarian Butcher) as its supplier.
Fast food chain Burger King is going to bring two plant-based burgers to market throughout Europe: the 'Rebel Whopper' and the 'Rebel Chicken King'.
Meat alternatives are an as yet underdeveloped but very promising category: according to a new study, this segment could make up for ten precent of the worldwide meat market within ten years, meaning a turnover of 125 billion euros - ten times what it is today.
Fast food chain Burger King opened its first official Belgian store in Antwerp today. Several Belgian Quick restaurants will be transformed into a Burger King, but both chains will co-exist.
The rumour had been lingering around for a while, but has now been officially announced: American hamburger chain Burger King is coming to Belgium, replacing the current locations of Quick.