McPlant is the name of a series of meat substitutes that McDonald's is developing. Among other things, the burger chain will make imitations of chicken and meat for breakfast rolls.
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Despite the closure of its largest customers, Beyond Meat's quarterly sales grew by no less than 141 % to 97 million dollars (90 million euros). This summer, the producer of meat substitutes plans an aggressive growth strategy.
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Fast food chain McDonald's is going to sell a plant-based burger made by Beyond Meat in a number of Canadian branches. The test will run for twelve weeks.
Kentucky Fried Chicken has started a collaboration with Beyond Meat in order to create plant-based 'chicken nuggets' and 'chicken wings'. Almost all major fast-food chains have now developed a taste for meat substitutions.
Beyond Meat, a pioneer in ‘meaty’ plant-based products, is looking for new money: after a quarter of strong growth but with increasing losses, the American food brand brings new shares to the stock market.
Meat alternatives are an as yet underdeveloped but very promising category: according to a new study, this segment could make up for ten precent of the worldwide meat market within ten years, meaning a turnover of 125 billion euros - ten times what it is today.