Sports giant Adidas has seen its turnover further increase in the third quarter. Although net profit fell by 2%, the company is sticking by its outlook.
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Ahold Delhaize has appointed Natalie Knight its new Chief Financial Officer. She will succeed Jeff Carr in March 2020, extending her career beyond dairy producer Arla Foods and Adidas.
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German shoe giant Adidas has suffered a painful defeat against its much smaller Belgian competitor Patrick (owned by the Shoe Branding company), as the EU General Court decided three stripes in any direction are famous not enough to constitute a protected trademark.
German sports brand Adidas is a strong believer in circular economy: the company has been selling shoes made out of recycled plastic since 2017 and hopes to sell 11 million pairs of those this year.
German sports brand Adidas has had a victorious quarter because of the World Cup football. Total turnover rose 4 % to 5.26 billion euro, a hefty 3.2 billion coming from shoe sales. Operational profit climbed 17 % to 592 million euro.
German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.
Adidas wants to focus more in online sales and that is why it will shut down a large number of stores worldwide.
German sports brand Adidas achieved a 16 % turnover increase in 2017, if exchange rates had remained stable. Profit nearly grew a third and the company forecast a 10 % growth for 2018.
Now that Frank Dassler has left German sports brand Adidas, it signals the end of the Dassler family’s reign. He was Rudi Dassler’s grandson, the man who founded competitor Puma.
Swedish store chain H&M can no longer use parallel stripes on its (sports) clothing, because they resemble Adidas’ three stripes too much, according to a The Hague court.
Sports clothing manufacturer Adidas experienced a strong third quarter. Its growth was slower than in the previous quarter, but its operational profit exceeded analysts’ expectations.
Zalando added the ‘Miadidas’ tool to its web shop, meaning customers can now personalize their Adidas shoes - a first for a third party seller.
German sports fashion producer Adidas has had an exceptionally strong second quarter as turnover grew an astonishing 20 %. Based on those results, the company has adjusted its full-year forecast.
The first quarter of 2017 proved to be an excellent one for German sports brand Adidas. Turnover grew nearly 20 % and profit did even better with a 30 % increase, mainly thanks to strong performances in North America and China.
German sports brand Adidas will use more 3D printers to manufacture shoe parts. The goal is to tap into new trends more quickly and to create more personalized products.
2016's summer of sports, including the European Championship football and the Olympic Games, have helped Adidas generate excellent turnover and profit numbers. CEO Herbert Hainer, who will resign shortly, even talks about a record year.