The trial project set up by discount chain Action with pick-up points did not prove to be a triumph: the retailer puts sales in its physical stores first and focusses on expansion.
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The corona crisis has, at best, slowed down the growth of Action, but has not been able to stop it. Over the past twelve months, the discounter has opened another 115 branches.
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Action is testing a new store concept, which is twice as big as usual: in France, a 1,600 m² store has opened its doors, the largest of the non-food discounter to date.
Dutch non-food discounter Action has opened its first two Czech stores - the eighth market in which the chain is active. A further expansion is planned soon, at the same time as the company is taking its first steps into e-commerce.
Non-food discounter Action is to expand its click & collect trial from France to Belgium, in a response to the Covid-19 crisis.
Dutch non-food discounter Action is to trial click & collect in two of its French stores. The pilot is a direct consequence of the coronavirus crisis, which forced the chain to close all of its stores in several countries.
Non-food discounter Action is facing problems restocking its stores. Due to delays in China and reduced activity in distribution centres, the discounter was not prepared for the rush after lockdown ended in several countries. As a result, shelves still sit empty in some stores.
Non-food discount retailer Action reached the five billion euro turnover mark last year. Owner 3i now estimates the discounter's value at 10.25 billion euros and calls the coronavirus crisis just a "short-term disruption".
As Belgian stores were allowed to reopen today, the image is rather mixed: some chains (like Ikea) saw hours-long queues, others remained almost completely empty.
The Dutch association of private equity companies (NVP) denounces the way in which the owners of Action and Hunkemöller are coping with the corona crisis. According to the lobby club, these retailers are shifting the consequences of the crisis too quickly and unilaterally to others.
Next Thursday will be an all-important day for the Belgian branch of Dutch chain Blokker. The trade unions fear the announcement of new store closings, or an even worse fate for the chain...
Retailers in the Benelux will face declining consumer confidence and increasing competition in the coming years, credit rating agency Moody’s says in a new report. Traditional retail chains are forced to make high investments due to the growth of online retail, which has a negative impact on profits and creditworthiness.
Action is writing one of the most spectacular growth stories of any foreign distributor in France. The discount chain opened its first French store in 2012, and only seven years later it already reached the milestone of five hundred stores.
The owner of Dutch retail chain Action, British investment company 3i, announced in its half-yearly figures that the discounter is now worth more than 10 billion euros. Last year, the value of the retailer was estimated at 'just' 6.5 billion.
Their first Belgian store has only just opened, but already French home decoration discounter Centrakor aims for a nationwide expansion. CEO Olivier Rondolotto is already entirely convinced: a dozen stores in the French speaking part of Belgium is only the precursor to a conquest of Flanders.
Intermarché wants to further strengthen its position in Belgium, both through new stores and through the expansion of existing stores. With the new Intermarché Express brand, the musketeers are aiming at the city centres.