Dutch supermarket chain Jumbo is testing a delivery subscription: for a monthly fee of between 8 and 12 euros, subscribers do not have to pay additional delivery charges for online orders.
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Dutch supermarket chain Albert Heijn is launching a new subscription under the name ‘Mijn Albert Heijn Premium’. For 12 euros a year, customers get all kinds of discounts and benefits.
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Dutch chocolate producer Tony’s Chocolonely has started a subscription service for chocolate in the Netherlands. Each month, members receive a box with bars in three flavours.
Parfumado, a Dutch challenger on the perfume market, sets its sights on Belgium. The "Spotify of perfumes" sends a new fragrance every month, personalized to the customer. The start-up currently ships about 35,000 perfumes per month.
H&M Group is launching a new retail brand: Singular Society. The Swedish label has a particular business model: customers pay a membership fee, which entitles them to a number of purchases per month. The Netflix of clothing.
Soft drink giant Coca-Cola has created a subscription service, giving fans the chance to taste the latest drinks before they even reach the store. Within a few hours the trial service was fully booked.
As consumers become increasingly sensitive to waste, the French electrical chain Darty has started a repair service for large household appliances. During the entire period in which spare parts are available, the device will be repaired 'free of charge'.
Belgian Ontex, Europe's largest nappy producer, launches its nappy subscription service Little Big Change in the Benelux, after trialling it in France. The service starts today.
Sports brand Nike has launched a subscription for kids' sneakers in the United States, trying to increase convenience for parents... but it is also an attempt to secure some market share.
Kazidomi, a Belgian online platform for healthy and organic products, wants to triple its turnover this year by expanding its focus to countries like France, the Netherlands and Switzerland.
Sports brand Adidas will launch Avenue A, a women's subscription service, in the United States. Subscribers will receive a box full of clothing, shoes and accessories every quarter.