Soft drink giant Coca-Cola has created a subscription service, giving fans the chance to taste the latest drinks before they even reach the store. Within a few hours the trial service was fully booked.
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As consumers become increasingly sensitive to waste, the French electrical chain Darty has started a repair service for large household appliances. During the entire period in which spare parts are available, the device will be repaired 'free of charge'.
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Belgian Ontex, Europe's largest nappy producer, launches its nappy subscription service Little Big Change in the Benelux, after trialling it in France. The service starts today.
Sports brand Nike has launched a subscription for kids' sneakers in the United States, trying to increase convenience for parents... but it is also an attempt to secure some market share.
Kazidomi, a Belgian online platform for healthy and organic products, wants to triple its turnover this year by expanding its focus to countries like France, the Netherlands and Switzerland.
Sports brand Adidas will launch Avenue A, a women's subscription service, in the United States. Subscribers will receive a box full of clothing, shoes and accessories every quarter.