Belgian-Brazilian brewing giant AB InBev will double down on its efforts to market its American Goose Island beers in Belgium. They were launched about a year ago, but need to gain more visibility in bars now.
“The beer market has never been as interesting as it is now”, AB InBev’s sales director off-trade Benoit Bronckart said. There is a positive vibe in the beer industry and the brewer has embraced diversity more than ever.
AB InBev’s alcohol-free beer, Jupiler 0,0 %, is a resounding success, surpassing its predecessor’s annual volume by the end of the month. Despite this positive note, the overall beer market is not great shape.
Belgian-Brazilian beer brewer AB InBev has managed to beat analysts’ expectations with its first quarter results, but just barely. Despite a higher turnover, its sales volume failed to reach last year’s numbers.
AB InBev has had a disappointing fiscal year 2016, even so much so that the beer giant will cancel bonusses for its management team. For the seventh time in a row, both its turnover and operational income were below analysts’ expectations.
The main stories in the Benelux retail sector were financial results for Ahold Delhaize and Carrefour. Moreover, Hema has decided to apply its international format in its Dutch home market as well, and AB InBev has signed a deal with the world's largest beer terminal.
Katoen Natie has prolonged its contract to ship AB InBev's beers through the port of Antwerp for five years. In two years' time, the world's largest beer terminal should double to four billion bottles of beer per year.
What happened this week in retail in the Benelux? Wehkamp closed its Belgian webshop, AB InBev is using Uber to deliver beer to customers, Jumbo achieves a 7 % turnover growth and Media Markt takes over Makro's electronics department. And much more.
Belgium-based brewer AB InBev has decided to reduce investments in its wheat beer Hoegaarden, because the beer is no longer a European priority. The money will go to other beers, like Hoegaarden's radler varieties.
AB InBev's third quarter's normalized EBITDA dropped 2 % to 4.4 billion dollars (4 billion euro), mainly because of weak Brazilian results. The company has immediately moved to change its full-year forecast downward.
In this year's list of 100 best-performing CEO's in the world, compiled by Harvard Business Review, there are four Belgians, but no Dutch CEO's at all. Among them two retailers, as Heineken and Colruyt are led by Belgians.