Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.
The world’s largest beer brewer, AB InBev, managed to develop a nutritious, fiber-rich breakfast drink, created from the dry grain leftovers from the beer manufacturing process. The entire product was developed in Louvain.
Beer giant AB InBev has introduced a new technique to become more environmentally friendly when brewing beer, which should lower its carbon emissions worldwide by 5 %. It will also share that technology with smaller breweries in the future.
AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.
Beer will become data to AB InBev: the world’s largest beer brewery group is acquiring companies to gain insights into big data. The group wants to know everything about beer drinkers and their habits in order to keep growing.
Aldi can sell its own beer Buval in the original red can again, even though there is no denying it looks very much like a can of Jupiler. AB InBev had filed a court case in 2015, but the ruling is that the discounter is not in the wrong.
Brewery AB InBev opened a new brewery in China, which will produce 1.5 tons of beer. It will be the company’s largest Asian brewery and the company’s goal is to take full advantage of the growing Chinese middle-class.
Belgian-Brazilian brewing giant AB InBev will double down on its efforts to market its American Goose Island beers in Belgium. They were launched about a year ago, but need to gain more visibility in bars now.
“The beer market has never been as interesting as it is now”, AB InBev’s sales director off-trade Benoit Bronckart said. There is a positive vibe in the beer industry and the brewer has embraced diversity more than ever.
AB InBev’s alcohol-free beer, Jupiler 0,0 %, is a resounding success, surpassing its predecessor’s annual volume by the end of the month. Despite this positive note, the overall beer market is not great shape.