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AB InBev

Hoegaarden moves part of production to Vietnam and China
  • Published in Food

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

More profit from smaller volumes for AB InBev
  • Published in Food

Despite AB InBev’s beer sales dropping 0.2 % in the first quarter, the Belgian-Brazilian beer giant did generate a turnover increase and a gross profit above expectations.

AB InBev innovates: cereal drink based on grain leftovers
  • Published in Food

The world’s largest beer brewer, AB InBev, managed to develop a nutritious, fiber-rich breakfast drink, created from the dry grain leftovers from the beer manufacturing process. The entire product was developed in Louvain.

AB InBev creates more sustainable brewing process, shares patent
  • Published in Food

Beer giant AB InBev has introduced a new technique to become more environmentally friendly when brewing beer, which should lower its carbon emissions worldwide by 5 %. It will also share that technology with smaller breweries in the future.

Slight growth for AB InBev in shrinking beer market
  • Published in Food

A strong fourth quarter helped AB InBev improve its annual turnover by 5.1 % to 56.44 billion dollars (46.3 billion euro). Following a 2 % volume drop in 2016, it now had a 0.2 % increase.

Jupiler will disappear for a few months
  • Published in Food

AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.

AB InBev quenches thirst for data with tech acquisitions
  • Published in Food

Beer will become data to AB InBev: the world’s largest beer brewery group is acquiring companies to gain insights into big data. The group wants to know everything about beer drinkers and their habits in order to keep growing.

AB InBev sells two German beers
  • Published in Food

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Aldi wins beer court case against AB InBev
  • Published in Food

Aldi can sell its own beer Buval in the original red can again, even though there is no denying it looks very much like a can of Jupiler. AB InBev had filed a court case in 2015, but the ruling is that the discounter is not in the wrong.

AB InBev opens new brewery in China
  • Published in Food

Brewery AB InBev opened a new brewery in China, which will produce 1.5 tons of beer. It will be the company’s largest Asian brewery and the company’s goal is to take full advantage of the growing Chinese middle-class.

AB InBev does not meet expectations
  • Published in Food

Beer brewer AB InBev failed to live up to expectations in its third quarter. Analysts had expected a small volume increase, but the Belgian-Brazilian company had to accept a loss.

AB InBev will market American beers in Belgium
  • Published in Food

Belgian-Brazilian brewing giant AB InBev will double down on its efforts to market its American Goose Island beers in Belgium. They were launched about a year ago, but need to gain more visibility in bars now.

AB InBev volumes increase for the first time since long
  • Published in Food

For the first time in 18 months, Belgian-Brazilian brewer AB InBev managed to grow its sales volumes. South African success, a new market following its SABMiller acquisition, was part of the reason.

AB InBev acquires energy drink manufacturer
  • Published in Food

AB InBev acquired Hiball, a relatively small organic energy drink manufacturer. The company also has its own brand of sparkling waters and sodas.

AB InBev wants to sell two German beer brands
  • Published in Food

AB InBev is looking for a buyer for its German beer brands Hasseröder and Diebels. The Belgian beer giant hopes to attract about 200 million euro for both brands.

AB InBev: “The beer market has drastically changed”
  • Published in Food

“The beer market has never been as interesting as it is now”, AB InBev’s sales director off-trade Benoit Bronckart said. There is a positive vibe in the beer industry and the brewer has embraced diversity more than ever.

AB InBev acquires stake in RateBeer.com
  • Published in Food

The famous beer platform RateBeer.com, which publishes annual lists of the best beers and breweries, is now partly owned by AB InBev. This does not sit well with a number of smaller companies.

AB InBev invests 2 billion dollars into the United States
  • Published in Food

Belgian-Brazilian brewery AB InBev will invest 2 billion dollars (1.8 billion euro) into its American breweries over the next few years. 500 million dollars will already be invested this year.

Jupiler 0,0 % takes advantage of lower beer sales
  • Published in Food

AB InBev’s alcohol-free beer, Jupiler 0,0 %, is a resounding success, surpassing its predecessor’s annual volume by the end of the month. Despite this positive note, the overall beer market is not great shape.