AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.
Beer will become data to AB InBev: the world’s largest beer brewery group is acquiring companies to gain insights into big data. The group wants to know everything about beer drinkers and their habits in order to keep growing.
Aldi can sell its own beer Buval in the original red can again, even though there is no denying it looks very much like a can of Jupiler. AB InBev had filed a court case in 2015, but the ruling is that the discounter is not in the wrong.
Brewery AB InBev opened a new brewery in China, which will produce 1.5 tons of beer. It will be the company’s largest Asian brewery and the company’s goal is to take full advantage of the growing Chinese middle-class.
Belgian-Brazilian brewing giant AB InBev will double down on its efforts to market its American Goose Island beers in Belgium. They were launched about a year ago, but need to gain more visibility in bars now.
“The beer market has never been as interesting as it is now”, AB InBev’s sales director off-trade Benoit Bronckart said. There is a positive vibe in the beer industry and the brewer has embraced diversity more than ever.
AB InBev’s alcohol-free beer, Jupiler 0,0 %, is a resounding success, surpassing its predecessor’s annual volume by the end of the month. Despite this positive note, the overall beer market is not great shape.
Belgian-Brazilian beer brewer AB InBev has managed to beat analysts’ expectations with its first quarter results, but just barely. Despite a higher turnover, its sales volume failed to reach last year’s numbers.
AB InBev has had a disappointing fiscal year 2016, even so much so that the beer giant will cancel bonusses for its management team. For the seventh time in a row, both its turnover and operational income were below analysts’ expectations.
The main stories in the Benelux retail sector were financial results for Ahold Delhaize and Carrefour. Moreover, Hema has decided to apply its international format in its Dutch home market as well, and AB InBev has signed a deal with the world's largest beer terminal.
Katoen Natie has prolonged its contract to ship AB InBev's beers through the port of Antwerp for five years. In two years' time, the world's largest beer terminal should double to four billion bottles of beer per year.
What happened this week in retail in the Benelux? Wehkamp closed its Belgian webshop, AB InBev is using Uber to deliver beer to customers, Jumbo achieves a 7 % turnover growth and Media Markt takes over Makro's electronics department. And much more.