Levi's appoints new head of Global Retail

Responsible for entire retail operation

Carrie Ask will become the head of Levi's entire retail operation, which consists of some 2,700 stores, franchise stores and outlet stores. Ask previously worked for Nike as the vice-president for North American stores, for Converse and for consultancy agency McKinsey & Company.

"Carrie has previously created successful strategies for major companies [1]", Levi's CEO Chip Bergh said in a press release. "She is seen as a leader that can bring positive results and we know she will be a good addition to the team."

"I have long admired Levi Strauss & Co for its iconic products, its beloved brands and its leadership when it comes to social affairs. I see it as a nice opportunity for the next phase in my career to help further grow the company", she added.