New Ikea concept in Spain focuses on omni-channel

New Ikea concept in Spain focuses on omni-channel

Swedish furniture chain Ikea has opened a store in Spain that is the first of a new concept, which will serve as both a typical store and a website pick-up point.

Pick-up point

The 3,160 sqm store will dedicate 862 sqm to service customers picking up their online orders. The remainder of the store will be filled with an array of accessories, while customers can ask the staff for advice and order straight from the catalog. Just like at a normal Ikea, customers can ask for advice with their kitchen, closet and bathroom installation.

 

It is a new concept for Ikea, which normally visibly presents a large chunk of its products to the public. The company feels it has to take the customer's needs into account and that is why it has now launched this new formula, which will mainly be used as a testing ground for the new concept.

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