New Ikea concept in Spain focuses on omni-channel

New Ikea concept in Spain focuses on omni-channel

Swedish furniture chain Ikea has opened a store in Spain that is the first of a new concept, which will serve as both a typical store and a website pick-up point.

Pick-up point

The 3,160 sqm store will dedicate 862 sqm to service customers picking up their online orders. The remainder of the store will be filled with an array of accessories, while customers can ask the staff for advice and order straight from the catalog. Just like at a normal Ikea, customers can ask for advice with their kitchen, closet and bathroom installation.

 

It is a new concept for Ikea, which normally visibly presents a large chunk of its products to the public. The company feels it has to take the customer's needs into account and that is why it has now launched this new formula, which will mainly be used as a testing ground for the new concept.

Questions or comments? Please feel free to contact the editors


èggo seeks international expansion to celebrate tenth anniversary

11/10/2017

Belgian kitchen manufacturer èggo celebrates its tenth anniversary this year, and the party mood causes the company to look forward to the next few years: it will launch a new store formula and continue its international expansion.

4 % growth for Ikea, which seeks more online sales

10/10/2017

Swedish furniture chain Ikea saw its turnover grow 3.8 % to 34.1 billion euro in its past fiscal year. The Swedes' ambition doesn't end there: a new digital platform and an urban store concept should further raise sales figures. 

Design label Serax has new majority shareholder

07/09/2017

Investment firm Buysse & Partners acquired design platform Serax, known for selling designs by  Belgians like Pascale Naessens and Sergio Herman. Its new owner wants to expand the product range and is also targeting foreign markets.

Higher turnover and lower profit for Beter Bed

30/08/2017

Despite the fact that Dutch Beter Bed Holding saw its turnover grow 6.7 % in the first half of 2017, its net turnover dropped more than 11 % to 7.5 million euro.

Two possible locations left for Ikea in West Flanders

25/07/2017

Swedish furniture chain Ikea has identified two possible locations for a new store in West Flanders: the Ring Shopping Kortrijk Noord and Ter Biest in Wevelgem.

Another turnover growth for Beter Bed

14/07/2017

Beter Bed Holding’s second quarter turnover grew to 94.6 million euro, up 5.3 % compared to last year. Even if the Sängjätten acquisition is excluded, the company still posted nice growth numbers.

Back to top