John Lewis to open shop-in-shops at De Bijenkorf

John Lewis to open shop-in-shops at De Bijenkorf

British department store chain John Lewis plans to open 7 shop-in-shops in stores of its Dutch colleagues of de Bijenkorf. This is the first step abroad for the British "upmarket" retailer.

More international deals on the horizon

Its very first European mainland shop-in-shops should arrive in the spring of 2016 and De Bijenkorf stores in Amsterdam, Rotterdam and The Hague will be the first to get a John Lewis shop-in-shop. Before the end of 2016, Eindhoven and Utrecht will join the list and Amstelveen and Maastricht will welcome John Lewis in 2017. 

 

The arrival of the "better" British department store fits the group's international expansion plans. It had already opened 14 shop-in-shops in Singapore and the Philippines this year, after having opened 7 stores in South Korea.

 

"We're delighted to be debuting our first European shop-in-shop and de Bijenkorf is the perfect partner to enable us to bring John Lewis to a new customer base and country", John Lewis' managing director Andy Street said. "Our existing shop-in-shops in Singapore, the Philippines and South Korea have been well received and are trading well. Whilst we remain committed to our UK physical expansion we hope to announce more international collaborations in 2016." It did not mention which countries are lined up for a possible expansion.

Questions or comments? Please feel free to contact the editors


Design label Serax has new majority shareholder

07/09/2017

Investment firm Buysse & Partners acquired design platform Serax, known for selling designs by  Belgians like Pascale Naessens and Sergio Herman. Its new owner wants to expand the product range and is also targeting foreign markets.

Higher turnover and lower profit for Beter Bed

30/08/2017

Despite the fact that Dutch Beter Bed Holding saw its turnover grow 6.7 % in the first half of 2017, its net turnover dropped more than 11 % to 7.5 million euro.

Two possible locations left for Ikea in West Flanders

25/07/2017

Swedish furniture chain Ikea has identified two possible locations for a new store in West Flanders: the Ring Shopping Kortrijk Noord and Ter Biest in Wevelgem.

Another turnover growth for Beter Bed

14/07/2017

Beter Bed Holding’s second quarter turnover grew to 94.6 million euro, up 5.3 % compared to last year. Even if the Sängjätten acquisition is excluded, the company still posted nice growth numbers.

Danish designer brand Bolia opens store in Ghent

26/06/2017

A new Scandinavian design brand will venture into Belgium: Danish Bolia opened its first Belgian store on 22 June in a very special location: the “Wolweverskapel” (the wool weaver’s chapel) in the Kortedagsteeg in Gent. 

Apple and Ikea into augmented reality together

23/06/2017

Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.

Back to top