Ikea wants to quintuple its online sales in 5 years' time | RetailDetail

Ikea wants to quintuple its online sales in 5 years' time

Ikea wants to quintuple its online sales in 5 years' time

"We were late to introduce eCommerce, but our ambitions have not been marred by that: over the next 5 to 6 years, we aim to quintuple our online turnover, from 1 billion euro to 5 billion euro", IKEA CEO Peter Agnefjäll told CNBC.

Room for online growth

There definitely is room to improve its online sales: currently, the Swedish furniture store only has an online presence in 13 markets, while it has physical stores in 42 markets. Its total online turnover, a mere 1 billion euro at this point, is therefore only a blip compared to its total turnover, at 30 billion euro.


In the upcoming years, Ikea wants to boost that turnover 10 % per year and that is only for Europe, where it generates 80 % of its turnover. By 2020, it should reach 50 billion euro in this region. Part of the growth has to come from the online channels, according to Agnefjäll and that is why it is currently looking at options to bring its products to the customers in the most efficient manner.


The CEO also sees several benefits to the fact that Ikea has entered the online market a bit later: "It allows us to skip several steps in the technological evolution and immediately focus on apps for mobile devices like smartphones and tablets."

Questions or comments? Please feel free to contact the editors

Made.com attracts 45 million euro


Online furniture shop Made.com has attracted 45 million euro in a new investment round, which will be used to strengthen its position in current markets and to expand to new European markets. 

Ikea will "invest billions" to stay ahead of Amazon & co


In the next few years, Ikea aims to spend billions to “be as close as possible to the consumer” and to stay ahead of pure players like Amazon, according to new Chief Financial Officer Juvencio Maeztu.

Maisons du Monde surpasses 1 billion euro in turnover and targets UK


Maisons du Monde has broken through the 1 billion euro barrier in 2017. The French furniture chain continues its sturdy growth, also in the United Kingdom, but still adjusted its full-year forecast downward.

Ikea shows its store of the future


Ikea, in collaboration with Accenture, presented its store formula of the future at the Mobile World Congress. It was remarkable to see that it is a small inner-city store with (obviously) a lot of technology.

New leadership for Blokker Holding


On 6 February, Abel Slippens stepped down as chairman and member of the Board of Commissioners for Blokker Holding. Michiel Witteveen, who has plenty of retail experience, has succeeded him.

Ikea considers vegan customers


Swedish Ikea will now also manufacture vegan products. The first item will be the Veggie Dog, a vegan version of the hot dog. Local customers will have to wait until the summer to buy one here as well.

Back to top