Ikea has plans for smaller stores in United Kingdom | RetailDetail

Ikea has plans for smaller stores in United Kingdom

Ikea has plans for smaller stores in United Kingdom

Swedish furniture chain Ikea has plans to open smaller-sized stores in the United Kingdom, particularly on British high streets. The very first of those will be opening in Norwich.

"Shops too far away now"

These smaller stores will allow customers to pick up online orders, trial products assisted by Ikea experts and eat in an Ikea bar. This should help bring the brand closer to its customers, some of whom now have to travel quite far to reach an Ikea store. In Norwich, customers currently have to drive for two hours to get to the nearest Ikea.

 

Ikea currently has 18 large stores in the United Kingdom, but these smaller stores will not even have 10 % of the floor space in the larger stores. The Norwich store will be located just outside the city center, but Ikea wants to open another two smaller high street-focused stores within the next year.

 

Ikea has previously opened smaller stores in Spain, Norway and Finland. It also wants to update its existing stores, similar to how it has already updated its website.

Questions or comments? Please feel free to contact the editors


Chinese internet giant launches attack on Italy

11/07/2018

Chinese internet giant JD.com wants to expand to Italy: the Milan office would be the second European office in a short period of time for Alibaba's great rival.

Flotation Home24 latest success for Rocket Internet

18/06/2018

German investment group Rocket Internet has brought yet another one of its ventures to the stock exchange. Following Zalando, HelloFresh and Delivery Hero, it was online furniture store Home24's turn to raise investments for growth acceleration this way.

Casa v2.0 expands geographically and to home delivery

06/06/2018

Belgian decoration chain Casa has launched a new web shop, that expands from mere click & collect to home delivery. From now on, the Dutch as well can order their furniture for home and garden online.

Blokker Holding has record loss, but sees an upturn

29/05/2018

Blokker Holding has reported a 344 million euro loss for the past fiscal year, largely because of high one-time restructuring costs, according to the group. The implementation of its new strategy is on schedule.

Ikea plans to cut 150 jobs, including in Belgium and the Netherlands

04/05/2018

Ikea will be cutting 150 jobs, some of them in the Belgian and Dutch branches as well. The plan is part of a major reorganisation effort to help prepare the furniture giant for the growing competition of large e-commerce players.

Beter Bed suffers from poor German results

02/05/2018

Dutch mattresses group Beter Bed Holding saw its first quarter turnover drop 4 % compared to last year. Turnover went down in Germany, where a poison scandal forced results down by 12 %, but Switzerland and Spain performed even worse.