Swedish fashion giant H&M plans to open a first Belgian concept store for its H&M Home collection in Ghent. The brand has proven popular in Sweden, Norway, Germany and the Netherlands, according to H&M, which is why the chain wishes to move the brand to Belgium as well.
H&M Home on its way to Belgium
Investment firm Buysse & Partners acquired design platform Serax, known for selling designs by Belgians like Pascale Naessens and Sergio Herman. Its new owner wants to expand the product range and is also targeting foreign markets.
Despite the fact that Dutch Beter Bed Holding saw its turnover grow 6.7 % in the first half of 2017, its net turnover dropped more than 11 % to 7.5 million euro.
Swedish furniture chain Ikea has identified two possible locations for a new store in West Flanders: the Ring Shopping Kortrijk Noord and Ter Biest in Wevelgem.
Beter Bed Holding’s second quarter turnover grew to 94.6 million euro, up 5.3 % compared to last year. Even if the Sängjätten acquisition is excluded, the company still posted nice growth numbers.
A new Scandinavian design brand will venture into Belgium: Danish Bolia opened its first Belgian store on 22 June in a very special location: the “Wolweverskapel” (the wool weaver’s chapel) in the Kortedagsteeg in Gent.
Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.