Swedish fashion giant H&M plans to open a first Belgian concept store for its H&M Home collection in Ghent. The brand has proven popular in Sweden, Norway, Germany and the Netherlands, according to H&M, which is why the chain wishes to move the brand to Belgium as well.
H&M Home on its way to Belgium
Swedish furniture chain Ikea has identified two possible locations for a new store in West Flanders: the Ring Shopping Kortrijk Noord and Ter Biest in Wevelgem.
Beter Bed Holding’s second quarter turnover grew to 94.6 million euro, up 5.3 % compared to last year. Even if the Sängjätten acquisition is excluded, the company still posted nice growth numbers.
A new Scandinavian design brand will venture into Belgium: Danish Bolia opened its first Belgian store on 22 June in a very special location: the “Wolweverskapel” (the wool weaver’s chapel) in the Kortedagsteeg in Gent.
Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.
Swedish furniture chain Ikea wants to launch a pilot program next year, which would bring the chain’s products to third-party web shops like Amazon or Alibaba.
Ikea Dubai released a limited edition of its famous blue Frakta bag. This one includes instructions about how to use the bag in other ways.