First Belgian HAY store open for business | RetailDetail

First Belgian HAY store open for business

First Belgian HAY store open for business

Danish brand of designer furniture and accessories HAY opened its first Belgian store in Antwerp, creating only the fifth flagship store for the chain that is mostly known for its affordable line of designer furniture.

"One stop shopping experience"

Antwerp was chosen because of its position as epicentre of Belgian fashion, according to HAY. "We want to sell each HAY collection, from furniture to a wide selection of cash & carry accessories. It will be a ‘one stop shopping experience’ for everyone who visits the store”, says Kris Pieters, HAY agent and owner of the Antwerp store.

 

HAY wants to offer design at democratic prizes. "Design is a democratic right and we want to remove the seemingly untouchable aura that surrounds it, to prove that design is also something for the masses”, says Rolf Hay, who founded the  furniture brand together with his wife.

 

The brand has seen a rapid growth since its launch in 2003, with earlier flagship stores already opened in Copenhagen, Oslo, Munich and Amsterdam.

 

RetailDetail has had the pleasure to talk to Rolf Hay at the opening of the flagship store in Antwerp. That extensive interview will be featured in RetailDetail Magazine’s next issue

Questions or comments? Please feel free to contact the editors


Blokker sees Belgian turnover crash, reduces board

17/07/2018

The Dutch Blokker chain is having a bad spell, as it had to report a 21 % turnover drop in its Belgian stores. Moreover, the board of directors is being reduced from eight to five members. 

Chinese internet giant launches attack on Italy

11/07/2018

Chinese internet giant JD.com wants to expand to Italy: the Milan office would be the second European office in a short period of time for Alibaba's great rival.

Flotation Home24 latest success for Rocket Internet

18/06/2018

German investment group Rocket Internet has brought yet another one of its ventures to the stock exchange. Following Zalando, HelloFresh and Delivery Hero, it was online furniture store Home24's turn to raise investments for growth acceleration this way.

Casa v2.0 expands geographically and to home delivery

06/06/2018

Belgian decoration chain Casa has launched a new web shop, that expands from mere click & collect to home delivery. From now on, the Dutch as well can order their furniture for home and garden online.

Blokker Holding has record loss, but sees an upturn

29/05/2018

Blokker Holding has reported a 344 million euro loss for the past fiscal year, largely because of high one-time restructuring costs, according to the group. The implementation of its new strategy is on schedule.

Ikea plans to cut 150 jobs, including in Belgium and the Netherlands

04/05/2018

Ikea will be cutting 150 jobs, some of them in the Belgian and Dutch branches as well. The plan is part of a major reorganisation effort to help prepare the furniture giant for the growing competition of large e-commerce players.