Danish brand of designer furniture and accessories HAY opened its first Belgian store in Antwerp, creating only the fifth flagship store for the chain that is mostly known for its affordable line of designer furniture.
"One stop shopping experience"
Antwerp was chosen because of its position as epicentre of Belgian fashion, according to HAY. "We want to sell each HAY collection, from furniture to a wide selection of cash & carry accessories. It will be a ‘one stop shopping experience’ for everyone who visits the store”, says Kris Pieters, HAY agent and owner of the Antwerp store.
HAY wants to offer design at democratic prizes. "Design is a democratic right and we want to remove the seemingly untouchable aura that surrounds it, to prove that design is also something for the masses”, says Rolf Hay, who founded the furniture brand together with his wife.
The brand has seen a rapid growth since its launch in 2003, with earlier flagship stores already opened in Copenhagen, Oslo, Munich and Amsterdam.
RetailDetail has had the pleasure to talk to Rolf Hay at the opening of the flagship store in Antwerp. That extensive interview will be featured in RetailDetail Magazine’s next issue.