Beter Bed wants to lose cheap image

Beter Bed wants to lose cheap image

Dutch chain Beter Bed is changing its image, as it no longer wishes to come across as a budget store and will no longer use its signature clown and slogan, after disappointing 2013 results.

This English version is only a summary to make Dutch retail news available for an international audience. The complete article can be read in the Dutch version.

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