Real estate firm Jones Lang Lasalle has decided it is time for a change, shortening its name to JLL and adopting a newer, more modern logo.
Easier for digital channels
"Our logo change is part of a logical market evolution and an evolution of the communication channels. [...] Our name changes, but our fundamental values remain the same: high quality customer service, a wide range of skills, teamwork and the highest possible ethical standards and how we apply these”, says Vincent Querton, CEO Benelux.
There are a few reasons for the new name and logo: a shortened name is easier to remember and it is easier to pronounce, a big advantage for a company that is active in several languages all across the world. On top of that, JLL believes it is a better fit for digital applications and mobile ways of communication.
The new logo and name will be introduced worldwide in the next two years, but its judicial name will still be Jones Lang LaSalle Incorporated, while its subsidiary will continue to operate under its LaSalle Investment Management name.