De Vlier to open its first Austrian retail park | RetailDetail

De Vlier to open its first Austrian retail park

De Vlier to open its first Austrian retail park

Today Belgian real estate group De Vlier has laid down the foundation stone for its retail park in Asten, near Linz in Austria. It will become the first complex of the group in Central Europe, planned to open in the autumn of 2013, just in time for the holiday shopping.

‘Frunparks’ in Belgium, France…

De Vlier, founded in 1979 by Leo Van Tuyckom and currently managed by Peter De Roo, started building retail parks, named Frunparks, just outside city centres in 2000. The concept starts from a uniform architecture surrounding a central (free) car park. That concept is further expanded by global administration and a common marketing approach.

 

De Vlier already has five parks in Belgium, with four more to come. The company is also active in France, where it currently has one retail park, with four more in development.

 

…and now Austria

In Austria the first park of the group will be built in Asten, near Linz. The project will cover 18,000 m², with a car park able to hold 550 cars. The park has to be operational by the end of this year and will offer room to about 27 shops. Müller, New Yorker, C&A, Fussl, Deichmann, BabyOne, Libro, Pagro, Tchibo, Takko, Depot, Intersport, Shoe4You and Futterhaus have already signed up.

 

The project has an excellent location, right next to freeway A1 and near XXLLutz and Möbilix, two other large shops. It has a possible market of 155,000 consumers.

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