Starbucks and AB InBev collaborate in tea company | RetailDetail

Starbucks and AB InBev collaborate in tea company

Starbucks and AB InBev collaborate in tea company

American Starbucks and beer brewer AB InBev will launch a new project together, called Teavana. It consists of a new range of premium tea drinks for the market in the United States.

Market with strong growth

Coffee chain Starbucks acquired Teavana in 2012. The American chain of tea bars and shops will now transfer its brand to supermarkets, but in order to do so successfully, it enlisted the help of AB InBev, a company with plenty of experience distributing sodas.


The goal is to have a range of tea beverages on shelves in the United States somewhere in the first half of 2017. Starbucks will provide its tea expertise, while AB InBev will help with its knowledge in production, bottling and distribution.


"Tea has been an important part of Starbucks heritage since we opened our doors as Starbucks Coffee, Tea and Spices in the Pike Place Market in 1971. When we acquired Teavana in 2012, we saw a unique opportunity to do for tea what Starbucks has done for coffee and expand the Teavana brand across many customer experiences and products", Starbucks CEO, Howard Schultz, said.


It is no coincidence the companies have chosen the premium tea beverages market, as it is the fastest growing tea beverage market in the United States. Over the past 5 years, it had an average 16 % annual growth, up to 1.1 billion dollars (987 million euro) in sales. About 80 % of all consumed tea in the United States is ice tea.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Another six cash register-free Amazon Go stores planned


Er komen na de opening van de eerste Amazon Go-winkel vorige maand nog minstens zes van de hoogtechnologische en kassaloze winkels gemakswinkels bij. Onder meer Los Angeles en Seattle krijgen nieuwe Amazon Go-winkels.

Belgian CEO leaves Le Pain Quotidien


After seventeen years, Vincent Herbert has decided to step down as Le Pain Quotidien CEO. Jerry Gamez, who has plenty of experience at fastfood chain Burger King and Walmart, will succeed him. acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Spar will trial contact-free and cash register-free payments


Retail Partners Colruyt Group – Colruyt Group’s entrepreneurial division – is creating an app for Spar which allows customers to use their smartphones to scan and pay for their own groceries.

Duvel Moortgat adds Italian brewery


Duvel Moortgat increased its minority stake in Italian brewery Birrificio del Ducato to 70 %. The Belgian brewery, known for Vedett, has been part of the brewery near Parma since 2016.

Colruyt removes Nestlé products from its shelves


Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Back to top