Scabal wants to open six new flagship stores | RetailDetail

Scabal wants to open six new flagship stores

Scabal, the Belgian suit tailor, is planning to extend its sales network and might even start a webshop. The group also announced its revenue from their own retail is rising quickly.

Six new flagship stores and a webshop?

“In the last few years, we have drastically reduced the number of external stores we work with: this way we were able to focus on just a few exclusive points of sale. This also leaves some room for six new flagship stores and we hope to be able to open one new flagship store each year”, says CEO Gregor Thissen in Trends without revealing where the new openings are planned.

 

The CEO also dreams of opening a webshop: “Our IT platform is perfectly suited for e-commerce – but we might be in the wrong business to really deploy it. Our suits can easily cost 1200 euro and an expert is needed for taking the measurements and choosing the right fabrics.” A webshop for accessories (like ties or cuff-links) would still be a possibility for Thissen.

"Delivery at home" in Paris

A new form of distribution that Scabal is currently trying in Paris, is one where their specially trained experts go to the client's home or office to give personal advice. “It took a while for the concept to really take off, but now we are really seeing its success grow”, says the CEO, who hinted the concept could be exported to other countries as well.

 

Founded in 1938 as a weaving mill in Brussels, Scabal started with the production of suits in 1974. The store's flagship store is located in Savile Row, the mythical world centre of bespoken tailoring, where Scabal has been present since buying Wain Shiell & co. “That takeover was not only the start of our internationalisation, but it also gave us the British style to distinguish us from the Italian brands”, as Thissen explains.

Beckham, Armani, Gucci and Prada

Since then, Scabal has become an important player in tailored suits – as David Beckham proved by choosing a Scabal suit for the Royal Wedding of Prince William and Kate Middleton. The company offers approximately 5000 fabrics and 200 options for made-to-measure suits. Its fabric production, used in many Armani, Gucci or Prada suits, still accounts for half of the 40 million euro turnover.

 

Scabal, the Belgian suit tailor, is planning to extend its sales network and might even start a webshop. The group also announced its revenue from their own retail is rising quickly.

Six new flagship stores and a webshop?

“In the last few years, we have drastically reduced the number of external stores we work with: this way we were able to focus on just a few exclusive points of sale. This also leaves some room for six new flagship stores and we hope to be able to open one new flagship store each year”, says CEO Gregor Thissen in Trends without revealing where the new openings are planned.

 

The CEO also dreams of opening a webshop: “Our IT platform is perfectly suited for e-commerce – but we might be in the wrong business to really deploy it. Our suits can easily cost 1200 euro and an expert is needed for taking the measurements and choosing the right fabrics.” A webshop for accessories (like ties or cuff-links) would still be a possibility for Thissen.

"Delivery at home" in Paris

A new form of distribution that Scabal is currently trying in Paris, is one where their specially trained experts go to the client's home or office to give personal advice. “It took a while for the concept to really take off, but now we are really seeing its success grow”, says the CEO, who hinted the concept could be exported to other countries as well.

 

Founded in 1938 as a weaving mill in Brussels, Scabal started with the production of suits in 1974. The store's flagship store is located in Savile Row, the mythical world centre of bespoken tailoring, where Scabal has been present since buying Wain Shiell & co. “That takeover was not only the start of our internationalisation, but it also gave us the British style to distinguish us from the Italian brands”, as Thissen explains.

Beckham, Armani, Gucci and Prada

Since then, Scabal has become an important player in tailored suits – as David Beckham proved by choosing a Scabal suit for the Royal Wedding of Prince William and Kate Middleton. The company offers approximately 5000 fabrics and 200 options for made-to-measure suits. Its fabric production, used in many Armani, Gucci or Prada suits, still accounts for half of the 40 million euro turnover.

 

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