Pop up store in Milan sells designer clothes per Kilo | RetailDetail

Pop up store in Milan sells designer clothes per Kilo

Pop up stores have become a familiar sight in trendy cities, in every possible color or size. In Italy, fashion brand Lilla has invented a new kind the world hasn't seen before: the store that sells designer clothing and accessories by the kilo.

 

The very aptly named "Kilo Fascion" opened in Italy's fashion capital Milan and will be open till July. Its principle is simple: there are three categories: cheap, average and expensive. Customers just browse through the store, take whatever they want (up to 10 pieces per person) and just weigh and pay. Simply genious!

Pop up stores have become a familiar sight in trendy cities, in every possible color or size. In Italy, fashion brand Lilla has invented a new kind the world hasn't seen before: the store that sells designer clothing and accessories by the kilo.

 

The very aptly named "Kilo Fascion" opened in Italy's fashion capital Milan and will be open till July. Its principle is simple: there are three categories: cheap, average and expensive. Customers just browse through the store, take whatever they want (up to 10 pieces per person) and just weigh and pay. Simply genious!

Questions or comments? Please feel free to contact the editors


Multinationals fail their healthy food claims

24/05/2018

Food multinationals are not doing enough to make their products more healthy, according to Access to Nutrition Foundation. NestléUnilever and Danone are top of the class.

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.