Pepsico adds two councils to spiderweb structure

Pepsico, the American multinational behind Pepsi, Mountain Dew and Lay's, has created two new councils in order to streamline their brands' needs and strategies. The Global Snacks Group will unite all of Pepsico's snack brands around the world, whereas the council with the rather comic-like name "Power of One - Americas Council" is joining CEOs and presidents of Pepsico divisions of the New World. Both new councils will be led by John Compton, CEO of Pepsico Americas Foods.

Third Global Group in Pepsico's structure

 The Global Snacks Group is the third in its kind, after Global Beverages group (for soft drinks) and Global Nutrition Group (for “healthier” brands). While analysts were explaining this move as a sign that Pepsico would split itself in several different companies, like Kraft (Sara Lee) did, the company itself denied. The new councils will not become different subdivisions from a legal point of view: accountants maintain the division in the four “business units” Americas Foods, Americas Beverages, Europe and AMEA (Asia, Middle East and Africa).

 

Even though analysts have stated that a division of Pepsico in a snack branch and a soft drink branch would be a good idea that would raise Pepsico's worth for their shareholders, the company has stated it will instead strengthen the ties between the two branches, and possibly try to find ways to sell drinks and snacks combined.

Pepsico, the American multinational behind Pepsi, Mountain Dew and Lay's, has created two new councils in order to streamline their brands' needs and strategies. The Global Snacks Group will unite all of Pepsico's snack brands around the world, whereas the council with the rather comic-like name "Power of One - Americas Council" is joining CEOs and presidents of Pepsico divisions of the New World. Both new councils will be led by John Compton, CEO of Pepsico Americas Foods.

Third Global Group in Pepsico's structure

 The Global Snacks Group is the third in its kind, after Global Beverages group (for soft drinks) and Global Nutrition Group (for “healthier” brands). While analysts were explaining this move as a sign that Pepsico would split itself in several different companies, like Kraft (Sara Lee) did, the company itself denied. The new councils will not become different subdivisions from a legal point of view: accountants maintain the division in the four “business units” Americas Foods, Americas Beverages, Europe and AMEA (Asia, Middle East and Africa).

 

Even though analysts have stated that a division of Pepsico in a snack branch and a soft drink branch would be a good idea that would raise Pepsico's worth for their shareholders, the company has stated it will instead strengthen the ties between the two branches, and possibly try to find ways to sell drinks and snacks combined.

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller aims to open a chain of physical stores in Switzerland, after having already opened a Swiss web shop in September 2016. The first physical store will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago, as it wants to focus on its food brands henceforth.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top