Not much social media support for retailers

Dutch web shops and cross channel retailers are very active on social media like Twitter, Facebook and Hyves, but so far with little success. 

The Centre for Applied Research on Economics & Management in Amsterdam looked at 5600 stores and web shops. In early 2011, 63 percent of the web-only retailers and 61 percent of the cross-channel companies were active on at least one social medium. Webshops prefer Twitter (45%) and Hyves (26%), with the same media accounting for 43 and 30 percent among the cross-channel retailers.

So far customers have not been responding to these accounts. A majority of the cross-channel retailers had fewer than one hundred followers on Twitter, Hyves or Facebook, while webshops fare even worse, with many of the businesses not even reaching double figures.

Dutch web shops and cross channel retailers are very active on social media like Twitter, Facebook and Hyves, but so far with little success. 

The Centre for Applied Research on Economics & Management in Amsterdam looked at 5600 stores and web shops. In early 2011, 63 percent of the web-only retailers and 61 percent of the cross-channel companies were active on at least one social medium. Webshops prefer Twitter (45%) and Hyves (26%), with the same media accounting for 43 and 30 percent among the cross-channel retailers.

So far customers have not been responding to these accounts. A majority of the cross-channel retailers had fewer than one hundred followers on Twitter, Hyves or Facebook, while webshops fare even worse, with many of the businesses not even reaching double figures.

Questions or comments? Please feel free to contact the editors


AS Adventure acquires German McTrek

14/08/2017

Belgian AS Adventure acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

Henkel’s second quarter turnover reached a record number of nearly 5.1 billion euro, thanks to its laundry detergent company Sun’s acquisition. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

British consumer spending continues to drop

07/08/2017

Consumer spending in the UK has dropped for the third straight month in July. It is the first time in four years that there was a three-month drop, with analysts pointing to the Brexit.

Back to top