Not much social media support for retailers

Dutch web shops and cross channel retailers are very active on social media like Twitter, Facebook and Hyves, but so far with little success. 

The Centre for Applied Research on Economics & Management in Amsterdam looked at 5600 stores and web shops. In early 2011, 63 percent of the web-only retailers and 61 percent of the cross-channel companies were active on at least one social medium. Webshops prefer Twitter (45%) and Hyves (26%), with the same media accounting for 43 and 30 percent among the cross-channel retailers.

So far customers have not been responding to these accounts. A majority of the cross-channel retailers had fewer than one hundred followers on Twitter, Hyves or Facebook, while webshops fare even worse, with many of the businesses not even reaching double figures.

Dutch web shops and cross channel retailers are very active on social media like Twitter, Facebook and Hyves, but so far with little success. 

The Centre for Applied Research on Economics & Management in Amsterdam looked at 5600 stores and web shops. In early 2011, 63 percent of the web-only retailers and 61 percent of the cross-channel companies were active on at least one social medium. Webshops prefer Twitter (45%) and Hyves (26%), with the same media accounting for 43 and 30 percent among the cross-channel retailers.

So far customers have not been responding to these accounts. A majority of the cross-channel retailers had fewer than one hundred followers on Twitter, Hyves or Facebook, while webshops fare even worse, with many of the businesses not even reaching double figures.

Questions or comments? Please feel free to contact the editors


EuroCommerce: protectionism, Europe’s greatest challenge

15/09/2017

(Content provided by EuroCommerce) According to EuroCommerce Director-General Christian Verschueren, the sector faces many challenges due to a rising tide of protectionism worldwide and within Europe.

Last ten days for cheaper tickets Shoptalk Europe

14/09/2017

(advertorial) Shoptalk Europe (8-11 October in Copenhagen) is the new event for retail and ecommerce innovation. It covers transformational trends, technologies and business models reshaping how consumers discover and shop in an age of digital disruption.

"EU has to define eCommerce's boundaries better"

13/09/2017

Dutch European Parliament member Marietje Schaak feels the European Commission should create a better framework for digital trade in and with European member states. Otherwise, major internet companies will decide the standards themselves, she fears.

Europe wants legal framework for franchisees

13/09/2017

The European Parliament has accepted the “The functioning of franchising in the retail sector” study, which lists several solutions to strengthen a franchisee’s position.

Google appeals European fine after all

12/09/2017

Despite earlier indications that Google would just alter its Google Shopping approach to comply with European legislation, it has now decided to appeal the monster fine.

Experience the future of retail at Paris Retail Week

12/09/2017

(Advertorial) If you want to spot the latest retail trends, go to visit the Paris Retail Week, from 19 until 21 September. It is a trade show, network event and knowledge center with more than 200 freely accessible conferences, keynotes, info sessions and workshops.

Back to top