New Ikea concept in Spain focuses on omni-channel

Pick-up point

The 3,160 sqm store will dedicate 862 sqm to service customers picking up their online orders. The remainder of the store will be filled with an array of accessories, while customers can ask the staff for advice and order straight from the catalog. Just like at a normal Ikea, customers can ask for advice with their kitchen, closet and bathroom installation.


It is a new concept for Ikea, which normally visibly presents a large chunk of its products to the public. The company feels it has to take the customer's needs into account and that is why it has now launched this new formula, which will mainly be used as a testing ground for the new concept.

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Swedish furniture chain Ikea wants to launch a web shop and a smaller store concept in Belgium, which will mainly serve as pick-up locations for online orders. Ikea announced these measures in the wake of good sales reports in its fiscal year 2016.


In its fiscal year 2016, Swedish Ikea group has managed to boost its turnover more than 7 % compared to the year before, with a 5 % like-for-like turnover increase. Online growth even reached 28 %, to almost 1.5 billion euro.


Maisons du Monde's first six months were excellent. The French furniture store chain's turnover grew 28 % thanks to several new stores and a growing online sales channel.


Early next year, Danish furniture store chain JYSK comes to Belgium with an ambitious plan: the Danes want to open fifty Belgian stores as soon as possible.


British store chain Carpetright has seen its turnover drop a little more than 1 % in its past fiscal year (which ended on 30 April), but its profit did increase.


Swedish furniture store chain Ikea transformed its very first store into a museum. The store opened in 1958 and shut down in 2012, but fans can now visit it to see the best the chain's past has to offer.

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