Wine supplies growing due to decreasing consumption

Wine supplies growing due to decreasing consumption

According to the International Organization of Wine and Vine, wine production would be 35.7 million hectolitres higher than wine consumption. 2013 was a good year regarding production, but consumption is not following suit.

Italy remains largest wine producer

The total wine production in 2013 is expected to increase to 281 million hectolitre, a lot more than the amount of 2012 (258 million hectolitre), equalling the amount in 2006. The majority, 164 million hectolitre, comes from the European Union, with Italy leading the pack with 45 million hectolitre (+2 %). France is second with 44 million hectolitre (+7 %) and Spain is third with 40 million hectolitre (+22 %). 

 

Outside Europe, the US is the largest producer with 22 million hectolitre. Argentina (15 million), Australia (13.5 million), Chile (12.8 million) and South Africa (10.9 million) also contribute substantially.  The only market producing less wine is Germany, with a production drop of 1 % to 9 million hectolitre. Romania however rose sharply, pushing up 79 % to nearly 6 million hectolitre.

 

Consumption levels not following production levels

The higher productivity of vineyards led to the increased production, despite the fact that the total area of vineyards worldwide has decreased. 2013 saw a loss of nearly 15,000 hectares of land, with still 7.5 million hectares intact.

 

However, the increased production is not being consumed at an equal rate. Currently, consumption seems to have stabilized, but that was only after several years of downward trends. New wine-consuming countries, like China and Russia, barely see growth, whereas other wine countries have to fight off the increasing popularity of beers.

 

 

(translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller already opened a Swiss web shop in September 2016 and will now open a chain of physical stores there as well. The first one will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top