Volt: "beer at festivals contains less alcohol"

Volt: "beer at festivals contains less alcohol"

Beer sold at festivals contains less alcohol than advertised, according to a study in Volt, a television show. Brewers have reacted incredulously.

Conflict between Volt and brewers

 

Normally, pints contain 5.2 % alcohol, but a test with beer gathered from several festivals, that does not seem to be the case. Levels ranged from 3.85 to 4.92 %, which is 'misleading' according to researcher Brecht De Causmaecker.

 

Several brewers dispute the results as they all confirm there is no difference between regular beer and beer destined for festivals. They all claim the research method is flawed, with AB Inbev doing three counter-tests which have allegedly shown there is nothing wrong with the alcohol levels.

Questions or comments? Please feel free to contact the editors


Lower turnover and new CEO for Geox

19/01/2018

Italian shoe brand Geox’ turnover dropped slightly in the past fiscal year. It also replaced former CEO Gregorio Borgo with Matteo Mascazzini, who came from Italian fashion brand Gucci.

Slower growth for Primark

18/01/2018

Irish fashion chain Primark has seen its first quarter turnover grow 7 % at level exchange rates and 9 % taking the fluctuations into account. Analysts however had expected faster growth.

Zalando's profit is slightly below expectations

17/01/2018

German fashion web shop Zalando has grown nearly a quarter in the past fiscal year and its company profit also nearly grew 5 %, although the latter was slightly below its own expectations.

Record turnover for Yoox Net-a-Porter in 2017

16/01/2018

Online retailer Yoox Net-a-Porter (YNAP) achieved a record turnover in 2017, surpassing two billion euro. That is a growth of more than 10 % compared to the year before, when it just missed that milestone.

Hugo Boss reaches growth targets for 2017

16/01/2018

German fashion brand Hugo Boss has managed to reach its targets for 2017, partially thanks to strong fourth quarter growth. For its full fiscal year, turnover grew 3 % (excluding exchange rate fluctuations).

C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A, according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Back to top