Tesco to sell 'ugly' fruit and vegetables

Tesco to sell 'ugly' fruit and vegetables

Tesco will start selling vegetables and fruit that normally would be discarded because of its appearance. These “less attractive” items will be cheaper than usual, because Tesco hopes to encourage people to buy the items that usually are considered “bad”.

Cosmetic demands

British consumers often choose items that look better, while in Tesco's Eastern European markets, consumers do not care about the product appearance that much. The chain now hopes to transfer that line of thought to Great Britain, as to reduce the amount of fruit and vegetables that is needlessly discarded.

 

The idea was launched after Tesco had received quite a bit of backlash due to it being forced to throw away two thirds of its food. For example, 68 % of all packaged salads, 48 % of bakery products and 25 % of all grapes have to be thrown away.

 

Fruit and vegetable farmers have been complaining to the European Union for years, as they sometimes have to throw away up to 40 % of their products because of a failed cosmetics test.

 

 

 

 

(Translated by Gary Peeters)

 

Questions or comments? Please feel free to contact the editors


Amazon prepares own sports clothing collection

17/10/2017

Amazon is allegedly planning its own collections of sports clothing, having contacted manufacturers working for chains like Gap and Uniqlo. These are currently only producing small numbers of clothing for testing purposes.

H&M invests in old clothing recycling

12/10/2017

Swedish H&M has acquired a minority stake in Re:newcell, which targets the recycling of old clothing in order to ensure a more sustainable fashion industry.

Uniqlo's profit more than doubled

12/10/2017

In the past fiscal year, Japanese Uniqlo more than doubled its profit on the back of a 4 % turnover increase. The fashion chain forecasts international sales to soon outgrow those of Japan.

Gucci also halts fur production

12/10/2017

Fashion brand Gucci will no longer use fur in its clothing and accessories, as CEO Marco Bizzarri promised during his Kering Award for sustainable fashion acceptance speech for the London College of Fashion.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Luxury group LVMH exceeds third quarter expectations

10/10/2017

French luxury group LVMH has surpassed turnover expectations in the first three months of its fiscal year. Louis Vuitton and Christian Dior’s parent company managed a 12 % like-for-like turnover growth, to 30.1 billion euro.

Back to top