Tesco buys child friendly restaurant chain Giraffe

Tesco buys child friendly restaurant chain Giraffe

British supermarket chain Tesco has bought Giraffe, a chain of family restaurants, for the amount of 55 million euro. Giraffe currently has 47 locations in Great-Britain and one on the international airport of Dubai.

New course

Tesco wants to open up Giraffe restaurants directly next to its own supermarkets, making them more appealing towards families, who next to the necessary shopping want to do something ‘fun’.

 

The British chain of supermarkets has been losing customers over the last few years and wants to set out on a new course. The company wants to create its own small shopping centres with six to eight different stores. Earlier this year Tesco also bought a chain of coffee shops.

 

Shopping outside the city

Tesco is specialised in big supermarkets outside of the city, but because of high gas prizes, customers are choosing other options. By creating these shopping centres Tesco hopes to attract people who want to do more than just their daily shopping.

 

The Giraffe restaurants are very popular among families, but also the elderly. The first Giraffe restaurant next to a Tesco supermarket will soon open near London.

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller aims to open a chain of physical stores in Switzerland, after having already opened a Swiss web shop in September 2016. The first physical store will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago, as it wants to focus on its food brands henceforth.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top