Tesco buys child friendly restaurant chain Giraffe | RetailDetail

Tesco buys child friendly restaurant chain Giraffe

Tesco buys child friendly restaurant chain Giraffe

British supermarket chain Tesco has bought Giraffe, a chain of family restaurants, for the amount of 55 million euro. Giraffe currently has 47 locations in Great-Britain and one on the international airport of Dubai.

New course

Tesco wants to open up Giraffe restaurants directly next to its own supermarkets, making them more appealing towards families, who next to the necessary shopping want to do something ‘fun’.

 

The British chain of supermarkets has been losing customers over the last few years and wants to set out on a new course. The company wants to create its own small shopping centres with six to eight different stores. Earlier this year Tesco also bought a chain of coffee shops.

 

Shopping outside the city

Tesco is specialised in big supermarkets outside of the city, but because of high gas prizes, customers are choosing other options. By creating these shopping centres Tesco hopes to attract people who want to do more than just their daily shopping.

 

The Giraffe restaurants are very popular among families, but also the elderly. The first Giraffe restaurant next to a Tesco supermarket will soon open near London.

Questions or comments? Please feel free to contact the editors


Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.