British supermarket chain Tesco has bought Giraffe, a chain of family restaurants, for the amount of 55 million euro. Giraffe currently has 47 locations in Great-Britain and one on the international airport of Dubai.
Tesco wants to open up Giraffe restaurants directly next to its own supermarkets, making them more appealing towards families, who next to the necessary shopping want to do something ‘fun’.
The British chain of supermarkets has been losing customers over the last few years and wants to set out on a new course. The company wants to create its own small shopping centres with six to eight different stores. Earlier this year Tesco also bought a chain of coffee shops.
Shopping outside the city
Tesco is specialised in big supermarkets outside of the city, but because of high gas prizes, customers are choosing other options. By creating these shopping centres Tesco hopes to attract people who want to do more than just their daily shopping.
The Giraffe restaurants are very popular among families, but also the elderly. The first Giraffe restaurant next to a Tesco supermarket will soon open near London.