Stassen buys back Kidibul | RetailDetail

Stassen buys back Kidibul

Stassen buys back Kidibul

Belgian family-owned Stassen has bought back the Kidibul brand from Dutch Heineken after it had sold it merely two years ago.

When Heineken bought the brand, it was mostly interested in the cider drinks it could get its hands on, which means that Stassen can now buy back the wine and children's drink division. These will become a new division within the company: Neobulles.

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