Starbucks opens stores in German Rewe supermarkets

Starbucks opens stores in German Rewe supermarkets

German supermarket chain Rewe will open Starbucks coffee corners in its supermarkets next year, which signals the very first time the American giant enters German supermarkets.

Collaboration to create convenience

Those coffee corners will contain Starbucks' product range, with all types of coffee brands, different drinks and products that can be consumed right there or that can be taken home. "Rewe will offer the German customer high-quality Starbucks products for the first time, right there in the supermarket. This innovative formula will strengthen the idea of convenience in the store and will make the shopping experience at Rewe even more enticing", Rewe board member Lionel Souque said.

 

"Germany has a long tradition in coffee and is one of the countries with the highest coffee consumption per citizen. Thanks to its collaboration with Rewe, Starbucks will be able to attract new customers, offer excellent quality and make sure people can enjoy coffee while they shop", according to Starbucks EMEA president, Kris Engskov.

 

With more than 3,000 supermarkets and over 90,000 employees, Rewe managed a 16.9 billion euro turnover last year. The full-service formula, with franchisees in the mix, is one of the leading supermarket formulas in Germany. Alongside Penny, the company belongs to the Rewe Group, one of Germany's leading 4 supermarket giants (Edeka, Aldi, Schwarz group which owns Lidl and Rewe Group itself).

 

On the other hand, Starbucks Germany has 160 stores in more than 40 cities and busy intersections like airports and stations. The chain launched in Germany in 2002 and only has stores of its own.

Questions or comments? Please feel free to contact the editors


Slower growth for Primark

18/01/2018

Irish fashion chain Primark’s first quarter turnover grew 7 % at level exchange rates and 9 % taking the fluctuations into account. Analysts had forecast higher numbers however.

Zalando's profit is slightly below expectations

17/01/2018

German fashion web shop Zalando has grown nearly a quarter in the past fiscal year and its company profit also nearly grew 5 %, although the latter was slightly below its own expectations.

Record turnover for Yoox Net-a-Porter in 2017

16/01/2018

Online retailer Yoox Net-a-Porter (YNAP) achieved a record turnover in 2017, surpassing two billion euro. That is a growth of more than 10 % compared to the year before, when it just missed that milestone.

Hugo Boss reaches growth targets for 2017

16/01/2018

German fashion brand Hugo Boss has managed to reach its targets for 2017, partially thanks to strong fourth quarter growth. For its full fiscal year, turnover grew 3 % (excluding exchange rate fluctuations).

C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Gucci opens restaurant and museum in Florence

12/01/2018

Fashion brand Gucci has opened a museum and a restaurant for fifty people in Florence. Three-star chef Massimo Bottura will serve high-quality meals there. A dish will cost between 20 and 30 euro.

Back to top