Starbucks hires Disney man to regain customers

Starbucks hires Disney man to regain customers

American coffee chain Starbucks has appointed Matthew Ryan as global chief strategy officer. Together with Sharon Rothstein, the newly appointed chief marketing officer, he has to make the brand the number one preference for the consumer.

Customer relations at Disney

Since 2000 Ryan was senior vice president at Walt Disney and he was responsible for the development of customer relations across different divisions of the company. He also provided the input of customer data for the development of the strategy of the company.

 

At Starbucks he will be responsible for modernising the store network and for improving customer experience. He will report directly to CEO Howard Schultz. “To be a great and enduring brand, you must know your customers and they must know you”, said Ryan.

Questions or comments? Please feel free to contact the editors


Hunkemöller will invest a lot in Spain

23/06/2017

Lingerie chain Hunkemöller will invest a lot in Spain in the next few years, with the goal to quintuple its store network. It should surpass the 100 store milestone in Spain by 2021.

Louboutin in trouble in red shoe sole court case

22/06/2017

The attorney general at the European Union’s Court of Justice has written an advice saying that according to him, the Louboutin brand’s red shoe sole cannot be registered as a trademark.

30 store owners banned from Amazon during Louis Vuitton counterfeit court case

22/06/2017

Thirty traders are no longer allowed to operate on Amazon until their court case with fashion brand Louis Vuitton is still ongoing. The brand filed a lawsuit because those thirty traders sold counterfeit items.

Yoox Net-a-Porter now also no longer sells angora

22/06/2017

Following its fur ban, online retailer Yoox Net-a-Porter has also decided to no longer sell items that contains angora wool, according to animal rights organization PETA.

Impending Amazon - Nike deal is bad news for retailers

22/06/2017

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

C&A elects outsider as its new CEO

21/06/2017

Alain Caparros is set to become C&A Europe’s new CEO, a move contrary to the company’s traditions. Normally, a company man is appointed, but Caparros has not worked for C&A before. He will face the arduous task of trying to improve the fashion company’s profitability.

Back to top