Starbucks hires Disney man to regain customers

Starbucks hires Disney man to regain customers

American coffee chain Starbucks has appointed Matthew Ryan as global chief strategy officer. Together with Sharon Rothstein, the newly appointed chief marketing officer, he has to make the brand the number one preference for the consumer.

Customer relations at Disney

Since 2000 Ryan was senior vice president at Walt Disney and he was responsible for the development of customer relations across different divisions of the company. He also provided the input of customer data for the development of the strategy of the company.

 

At Starbucks he will be responsible for modernising the store network and for improving customer experience. He will report directly to CEO Howard Schultz. “To be a great and enduring brand, you must know your customers and they must know you”, said Ryan.

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